| One of the biggest misconceptions about getting a | | | | website along with a way for people to buy a copy. |
| book published is that the publishing company will take | | | | Assuming that's in place, article marketing presents |
| care of the marketing. Generally speaking, that's not | | | | another great opportunity to generate website traffic |
| true. There are basically three different ways to get | | | | resulting in book sales. In fact, you've already done all |
| your book published. You can self-publish your own | | | | the writing too. Just take your book and break it up into |
| book. You can use a small independent publisher or if | | | | a hundred small segments; a hundred small articles. |
| you're an established author, you can use one of the | | | | Then publish them individually on the web, each with a |
| big publishing houses like Penguin or Random House. | | | | backlink to your website. |
| Regardless which of these options you use, you will still | | | | Article marketing is the primary website traffic |
| be left with the responsibility for the marketing. | | | | strategy I use to promote the Tactical Execution |
| There are a lot of different things you can do to | | | | website and you can see all my published articles right |
| promote your book and Tactical Execution has made | | | | on the site. In addition, the site provides specific |
| a business out of helping you see real results out there. | | | | implementation guidance to get your article marketing |
| But this article will give you a few pointers to help you | | | | campaign up and running. Any seasoned internet |
| get started. For more detailed information, visit the | | | | marketer can tell you that article marketing is one of |
| website. There's a ton of free information available | | | | the most powerful tools available to attract not just |
| there and I hope you take advantage of those | | | | human visitors but search engines as well. |
| resources. | | | | The last tip I'll share in this article is a paid public |
| One of the best ways to promote your book is to | | | | relations service called PR Leads. This is a tremendous |
| offer workshops and seminars around the country. It's | | | | opportunity to get a ton of great exposure and |
| not that difficult to do that. You can quickly contact the | | | | credibility for yourself and your business. For just $100 |
| major Adult Education providers and submit a proposal | | | | per month, you can be on a database journalists use |
| for a workshop dealing with the same topic as your | | | | to get quotes for stories they're working on. You |
| book. Include the release of your new book in your | | | | simply identify the areas where you're an expert and |
| proposal. The people reviewing workshop proposals | | | | wait for the emails to come in. If you're quick to |
| love having things like that to include in their marketing. | | | | respond, you can find your own quotes in major news |
| These Adult Education programs are a hidden | | | | media within a single week. Give it a try. |
| treasure to say the least. These companies send out | | | | Marketing your own book is no easy task. But if you |
| small catalogs of courses to huge mailing lists, trying to | | | | know something about marketing and have some |
| attract students to their courses. Submitting just one | | | | good implementation guidance, you can stage a |
| proposal can get you on the schedule and they do all | | | | successful campaign from your own home. Visit the |
| the marketing for you, leaving you with great exposure | | | | Tactical Execution website to get specific |
| for very little cost. | | | | step-by-step instructions so you can do it too. |
| Your book should definitely be featured on your | | | | |