| Making a name for yourself in the digital age, whether | | | | sites out there for you to start connecting and |
| you are a working professional or between jobs, is | | | | communicating. This allows you to make priceless |
| vital to the future of career. Whether you have | | | | connections while also creating content and getting |
| orchestrated the content or not, your Google CV says | | | | your opinion out there. Twitter, Facebook, Digg, Flickr, |
| a lot about you - especially since people really do tend | | | | YouTube and Yahoo! groups are great places to |
| to trust Google. | | | | engage in online conversation - but definitely the most |
| Getting to the top of the search results pages | | | | important; start a blog! |
| (SERPs) with worthwhile content is important to your | | | | Use Your Profiles Wisely: Remember to link between |
| career, especially during a time of increased job | | | | your various profiles, and link between your blog and |
| competitiveness. | | | | additional sites (and vice versa) whenever possible. |
| Here are some ways to start improving your Google | | | | Monitor: Online reputation monitoring is the most |
| CV today: | | | | effective way of listening to and engaging in the |
| Use What You Have: Chances are there is already | | | | conversation. There are plenty of sophisticated |
| content about you floating about online. You might find | | | | reputation management tools out there, but one |
| that someone with the same name is ranking in the | | | | manual way of keeping on top of the conversation is |
| first position - naturally, that's where you would want to | | | | by setting up Google Alerts. These will alert you of |
| see your content. This content can be used as a base | | | | instances of keywords such as your name, business |
| for personal branding. | | | | or brand. |
| Be Social: There are many popular social networking | | | | |