| Viral Marketing is a relatively new strategy to do one | | | | slim and toned fitness model performing in a |
| thing: spread the word that your website exists and is | | | | commercial while the consumer associates the |
| worth visiting. No, you don't create an actual virus, as in | | | | benefits of the product symbolized by the physical |
| a computer virus, you create a "buzz" to get people | | | | condition of the model and could look the same or at |
| talking about your site or something unique within your | | | | least make progress towards that goal. |
| website. When word spreads fast, you have created | | | | Viral marketing has become a popular means of |
| a word of mouth referral system that gets around the | | | | advertising and marketing because once a campaign |
| social community in a viral fashion. | | | | goes viral, the costs are very low. Viral marketing relies |
| It doesn't matter if you have a superb product or an | | | | not on mass emailing to consumers, but relying on the |
| incredibly well designed weight loss website, if people | | | | consumers to email for them and the eagerness and |
| don't know that your site exists, you are not going to | | | | excitement of people wanting to share something |
| be successful. Worst of all, your weight loss business | | | | special. |
| could just get killed. | | | | Network marketers can use the weight loss product |
| Viral Marketing also known as Viral Advertising is a | | | | demand to create viral messages about their |
| marketing strategy used to build the public awareness | | | | company or product by simply inserting the word |
| of one's product or company. They use many forms | | | | weight loss in their email campaigns. "Hey Diane, did |
| of media to distribute the "message" to the public | | | | you see the gal on that weight loss commercial with |
| without actually promoting the product as they would in | | | | the big...." Diane will certainly open her email since she |
| a conventional advertising piece. | | | | recognized the sender. |
| The way this is done by the advertiser however, must | | | | Many companies offer incentives such as discounts or |
| be clever and creative for it to work. For example, if a | | | | rebates to help spread their viral marketing efforts. |
| weight loss business created a viral video about | | | | Affiliate marketing can also benefit from using tactics |
| someone losing weight, but without saying that it was | | | | that could be considered viral as well. Another |
| the result of using its weight loss system, and if the | | | | technique to help spread the virus is to pay people to |
| content of the video was so funny or otherwise worth | | | | get the word out (in accordance with FTC rules of |
| passing onto everyone the viewer knows, that would | | | | course). |
| be a viral advertising example. | | | | The main advantage of viral marketing is that you are |
| The advertiser gets free advertising, but in a subtle | | | | thinking "outside of the box". Traditional marketing |
| indirect way. People are not virally spreading the word | | | | would call these techniques "publicity stunts" set up by |
| how great your weight loss business is, rather they are | | | | the public relations agencies. Viral marketing is really |
| passing along to family and friends the amusing | | | | not that different because the purpose is to create |
| content rather than who is behind the content. | | | | some kind of "buzz" that gets people talking, just to let |
| This unique content could be a cool flash game, a | | | | them know that you exist and perhaps have to go to |
| funny video (people love animals), an amusing story | | | | your website to find out more, or to see the video |
| and so forth. Of course, the company logo or other | | | | because that is where everyone is saying where it |
| association would have to be clearly visible for people | | | | can be viewed. |
| to make such association with the amusement, and as | | | | As a network marketer in a sea of competitive |
| such, they unknowingly perceive the company in a | | | | websites using all the traditional forms of marketing but |
| positive light with the positive feelings they get from | | | | getting mediocre results, failure to even consider using |
| the viral media piece through association. | | | | viral marketing techniques just may kill your business. |
| Consumers perceive these positive benefits as | | | | Whether you are marketing weight loss, BiosLife Slim |
| originating from the advertiser because of their | | | | or any other product you must add to your marketing |
| association with the feelings perceived during the | | | | tool box and think viral for your next marketing |
| experience. It is the same as viewing an extremely | | | | campaigns. |