| l media represents one of the largest shifts in modern | | | | business to the next level. |
| business—and because of this your customers | | | | Building an audience and driving traffic from social |
| are changing. No longer satisfied with listening to | | | | media sites to your own website are two key lessons |
| marketing messages and doing what companies want | | | | taken from this book. But what is just as important is |
| them to do, customers now want their voices heard | | | | learning what visitors are doing on your site, what they |
| and they want companies to react and fulfill their | | | | are searching for, and how they got there. The |
| needs—not the other way around. | | | | chapter in Power Social Media Marketing on how to |
| Social media can be an incredibly effective way for | | | | use analytics software will give readers an |
| companies to get their messages out to their audience, | | | | understanding of how to create a better website |
| but more importantly, it’s a way for companies | | | | experience for their visitors while also learning how to |
| to actively engage and listen. Social media creates | | | | market better to these visitors. |
| direct access never before been seen in the business | | | | SEO is another key element to building solid exposure |
| world, access that helps businesses provide products | | | | online that is discussed in this book. Creating a search |
| and services directly to those who want or need them | | | | engine and social media friendly website is absolutely |
| in a very targeted, real-time manner. | | | | key to gaining exposure on the social web. |
| So how do you use sites like Facebook, Twitter, and | | | | This book also tackles blogging. Learning how to |
| Blogger in an overall marketing strategy and even | | | | properly use a blog for PR, reputation management, |
| create new revenue streams in the process? In | | | | and marketing purposes is an essential and cheap |
| addition to showing you why being involved in social | | | | way to enhance your business online. You will also |
| media is important, this book provides you the tools to | | | | learn how to use a blog to create additional revenue |
| get a running start. | | | | streams—something of interest to every |
| Power Social Media Marketing not only explains how | | | | business owner. |
| social media has changed the game for anyone doing | | | | This book is a great primer on social media and how |
| business online, but also provides lessons about | | | | to get started promoting yourself and your business |
| traditional Internet marketing tactics and ideas. This is | | | | online, but it is also good for the experienced marketer |
| an important point because traditional Internet | | | | who wants to build more market share and make |
| marketing tactics still work. The people making the | | | | more money on the Internet. It combines knowledge of |
| most money online understand that pay-per-click | | | | traditional Internet marketing with the evolution to social |
| advertising, search engine optimization, and effective | | | | media to help you build a solid foundation built on both. |
| content are as important as any of the new tools | | | | Power Social Media Marketing lays out a roadmap |
| available. A combination of both is what will take your | | | | that will take you to the next level in Internet business. |