| At a recent meeting for CEO's and business owners, | | | | Transparency. Humbly sharing our knowledge and |
| we shared a case study. It involved a publisher who | | | | services in a collaborative spirit defy the "tell them, tell |
| knew for years that the world of public relations and | | | | them again and then tell them again" mantra to get our |
| advertising, as we knew it, was soon to be | | | | messages out despite our audience's unwillingness to |
| revolutionized with the internet. This business owner did | | | | hear it. |
| not like risk; he enjoyed a comfortable lifestyle based | | | | Advertising and public relations practioneers are |
| on his current income, and, he did not want to replace | | | | adapting to this new paradigm. While only a few |
| or supplement employees with people who would | | | | companies found the wisdom to optimize their articles |
| embrace the challenge of the new online world. So, he | | | | that practice is growing fast. More companies are |
| chose to do nothing. | | | | fighting for the first page of Google. Only about 8% of |
| The result? I'm sure you already know. The publication | | | | companies use RSS Feeds which leaves that option |
| no longer exists. | | | | as a viable winner in the public relations world, at least |
| The moral of the story is also obvious. We must adapt | | | | for now. For a simple explanation about RRS Feeds, |
| to the reality of our new world or our businesses, at | | | | visit: |
| least our market share, could perish. | | | | Press Feed owner, Sally Falkow is a leader in this |
| Our new business paradigm must include a healthy | | | | brave new world since 1997. You may find her recent |
| online presence with an interactive website, perhaps a | | | | commentary on RSS Feeds and search engine |
| blog and RSS Feeds, plus profiles that are actually | | | | optimization enlightening: |
| monitored on Facebook, Twitter and other social | | | | As we know, reality shifts quickly. As CEO's and |
| media sites. But don't despair, with fewer venues for | | | | business owners are just beginning to embrace the |
| our advertising dollars, there is probably room in your | | | | new communication medium, there's something else |
| organization's budget for the addition of the online | | | | that is developing into the next new medium. So don't |
| marketing strategy. | | | | get lost or fall too far behind. |
| The style of our communication is morphing, too. | | | | |