| Introduction | | | | basic video editing software, and you can make a |
| Improving search engine ranking in organic search | | | | video. You must also add your website URL in the |
| result is very important to Internet marketing. If you get | | | | video, and then submit your video to video sharing |
| top search engine ranking in organic search result | | | | portals such as YouTube, Shorkle, and etc. Of course, |
| pages, it means you can get free, targeted traffic from | | | | you should also put your Video on your website. Later, |
| search engines every day. Do you know 85% Internet | | | | you will discover that people come to your site through |
| users use search engines to find information? (Source: | | | | Google's Video search and other video portals. If |
| NPD research). It means top search engine ranking | | | | visitors like your Video, they may even link back to |
| can help you to get enormous business opportunities | | | | your site or post the URL online everywhere. It means |
| online. | | | | you can get many natural 1-way inbound links. It helps |
| Webmasters, therefore, participate in link exchange or | | | | improving search engine ranking. |
| article submission, optimize webpages in-house or | | | | Blog |
| even outsource to a SEO company. However, the | | | | First, install a blog software such as WordPress in your |
| results are mixed. Some of them achieve acceptable | | | | website. You can also customize the look-and-feel to |
| ranking but many webmasters do not see any | | | | match your website design. In a company blog, you |
| noticeable ranking improvement. It leaves them wonder | | | | can provide company information, your ideas and |
| whether search engine ranking improvement can really | | | | thought, product review, relevant news and your |
| be achieved. | | | | comment, and company's event in a casual way. As |
| How to Improve Search Engine Ranking? | | | | time goes on, your blog provides much information to |
| Indeed, you can achieve top search engine ranking in | | | | visitors. Information-rich site? Yes, a blog can turn a |
| organic search result if you implement an effective | | | | simple company website into an information-rich site. |
| strategy. So, what is an effective strategy? | | | | You must submit your blog to blog directory and many |
| To improve search engine ranking, you must | | | | webmasters grasp content from blog directories |
| understand the logic of search engines. Every search | | | | search engines nowadays. If they buy your thought or |
| engine aims to provide results of high quality websites | | | | information, they will link back to your site. It is a great |
| with relevant information to users. In theory, best quality | | | | way to improve your site's link popularity and it |
| websites occupy top search engine positions. | | | | improves search engine ranking. |
| According to Google, a useful and information-rich site | | | | Press Release |
| that clearly and accurately describes the content is a | | | | You may ask your public relation company to write |
| major criterion to determine website quality. If your site | | | | press release for you. Why not also post the press |
| provides useful and information-rich content that are | | | | release in your company website? It does not only |
| relevant to keywords typed by users, your site is likely | | | | help you to enrich website content, but also attract |
| to rank high in search engines. Another fact is that | | | | magazine editors/webmasters/reporters to go to your |
| search engines use the number of relevant inbound | | | | website to search for information. If you are lucky, you |
| links to assess quality of websites. If your site can get | | | | do not only get them link back to your website but also |
| many relevant inbound links, it is evidence that your site | | | | get them report your story in media. Your website |
| is information-rich and loved by readers. Your site is | | | | traffic can be skyrocketed and it may even help you |
| more likely to get top search engine rankings. | | | | to get more natural inbound links. |
| Many business owners think that their websites are | | | | Case Studies |
| not portals, and that their websites are company | | | | Do your services and products help your customers to |
| websites for showing products and company | | | | solve their problem? Why not make a phone interview |
| information only. How can it be possible to turn a | | | | with them, and then write the whole story as a Case |
| company website into an information-rich site and get | | | | study? |
| many inbound links? | | | | Many search engine users are searching for product |
| Methods to Turn a Company Website into | | | | review and successful stories. With case studies in |
| Information-rich Site | | | | your website, it increases likelihood of your website to |
| To build an information-rich site, you do not need to be | | | | be found. When some of the visitors post the URL in |
| a writer and write many stories and articles. Indeed, | | | | their websites, forums and blogs, your search engine |
| information means a lot of stuff. The following are | | | | ranking can be improved over time. |
| recommendations to enrich your website content with | | | | Resources |
| an aim to improve search engine ranking: | | | | You can create a resource section that can benefit |
| Video Marketing | | | | your website visitors, for example, a list of useful |
| People like to share and watch video and that is the | | | | website URL or glossary to explain industry-specific |
| reason YouTube becomes so popular. If you can | | | | terms. It saves readers time to find that information. |
| present your company, products or solutions for a | | | | They will bookmark your website, link back to your |
| problem through a short video, your website can | | | | website, or post the URL in forum or blogs. Eventually, |
| attract lots of inbound links. | | | | these natural inbound links help to improve your search |
| You only need a basic video camera or a webcam, a | | | | engine ranking. |