| Industry magazines offer insight and inspiration. If you | | | | nonexistent. |
| have a media job, you know that every bit of | | | | For job seekers in the media career fields, these |
| awareness into your chosen field will help. Resources | | | | industry magazines and newsletters give an inside |
| are available that give such information to media, | | | | view of media. They allow them to go into an |
| marketing, advertising, and public relations associates. | | | | interview with the current state of the industry in mind. |
| The industry's top magazines focus on different | | | | That information will give them an edge in speaking |
| aspects of media jobs. One may be primarily | | | | intelligently about their chosen career. |
| concerned with marketing, while another may call | | | | Another type of resources available for media |
| attention to the needs of public relations associates | | | | personnel are media white papers. These are |
| and executives. Advertising industry magazines deal | | | | generally to be found on the internet. They often deal |
| with that side of media. | | | | with technical aspects of the job, but they can cover |
| Some industry newsletters will also give data on the | | | | any topic that relates to media careers. |
| whole media industry. One can get statistics from | | | | White papers were first written about government |
| these publications about who is in the positions of | | | | issues many decades ago. Lately, though, they have |
| power in the industry. Industry news and media trends | | | | been put to the use of informing and selling. If one |
| are easily accessed. | | | | reads a white paper, it may be on how to develop |
| With media industry newsletters such as this, one can | | | | marketing strategies or what the problems are with |
| even get details about the larger business picture of | | | | online public relations. Remember, the writer may be |
| the media industry. One can find out what companies | | | | trying to sell you something beyond the white paper. |
| have been bought and sold and how many ads they | | | | Webcasts, podcasts, and webinars are variations of |
| are placing with their media business. | | | | interactive learning for job seekers or people already in |
| It is possible to find out about the best ways to market | | | | media careers. For example, you can get set up to |
| to other businesses. This is valuable information for the | | | | participate in a webinar. You do this by enrolling, getting |
| media, because its job is to highlight other companies | | | | a website to go to, a code to enter, and a telephone |
| that are beginning or already exist. If it were not for | | | | number to call. The webcast will show up on your |
| other companies, in other words, many marketing, | | | | computer as the leader guides you and others through |
| advertising, and public relations jobs would be | | | | the material over the phone and online. |