| This is done by coupling a sound PR and marketing | | | | business owner not only communicate with the public |
| strategy with a social media campaign in order to get | | | | that buys their products/services but also find potential |
| your message out to millions of potential customers | | | | connections to new opportunities. |
| quickly, efficiently and effectively. | | | | The bare bones minimum to taking advantage of online |
| Through the use of article PR, blogs, micro-blogs, social | | | | marketing and PR is a website and most of you |
| networking sites, business networking sites, online | | | | reading this have a website which is good, but is your |
| profiles and more, social media makes it possible to | | | | website working for you? Can your public easily find |
| capitalize on the multitudes of people online who are | | | | you on a search? When they do is the search |
| willing to share what you have to say with their family, | | | | engine entry tasty enough to make them click? What |
| friends, co-workers and associates. | | | | about the competition? And how does PR fit into the |
| By providing a near instantaneous response, social | | | | mix? |
| media has given the term “viral marketing” a | | | | What if you could quickly and substantially increase |
| whole new meaning since one message sent out on a | | | | your presence on the Internet resulting in even a |
| platform such as Twitter can literally reach tens of | | | | handful of new clients? How much profit would |
| thousands a readers in minutes. | | | | those clients represent compared to the cost of online |
| But how do you capitalize on social media? | | | | campaigns versus traditional campaigns? |
| According to the list of 2009's Top Small Business | | | | The key is PR. Public Relations makes you and your |
| Trends published in USATODAY.com, three of the top | | | | products known and well thought of so that any |
| five spots all involve how the Internet can be used by | | | | marketing you do is that much more effective. If you |
| small business to win in this struggling economy. The | | | | don't already have a well thought out and planned |
| examples given include interactive Internet actions that | | | | Social Media PR campaign - get one! It is a lot more |
| enable even small businesses to reach existing and | | | | than just blasting your message blindly to all the social |
| potential customers like never before; how blogs, online | | | | networks. |
| video and other online tools can be used to create big | | | | In 2009 you have to move faster. The Internet |
| marketing campaigns for much less than "traditional" | | | | moves at the speed of light and so must you if you |
| campaigns; and finally social networking tools such as | | | | are going to keep up and beat not only your |
| Facebook and countless more which can help a | | | | competition but also the economic crisis. |