| Whether you have an in-house PR department, hire a | | | | stories and timely pitches? |
| public relations freelancer part time to work your | | | | 5. Are you presenting yourself as an expert in your |
| campaign, or are trying to launch and implement your | | | | field, who can address a number of topics? |
| campaign on your own, do yourself and your company | | | | 6. Are you presenting your company in a way that |
| a favor and do an outside PR assessment on your | | | | establishes a strong brand? |
| campaign, objectives, strategy, game plan and | | | | 7. Are you utilizing your press coverage in your |
| implementation. Public Relations is a very refined and | | | | advertising and marketing programs? |
| subtle process. You can have the right stories, but be | | | | 8. Are you utilizing your media coverage on your blog |
| implementing them the wrong way, or presenting them | | | | (do you have a blog?) |
| to the wrong media contacts. You could have all the | | | | 9. Are you combining your traditional media campaign |
| elements for a successful campaign in place, but not | | | | with social media? |
| be utilizing them correctly. There are several aspects | | | | These are just some of the aspects you want to |
| to consider and review, including: | | | | consider when reviewing your public relations |
| 1. Are your press releases written in a way that will | | | | campaign. You could have all of the right pieces in |
| garner media attention? | | | | place, but be implementing them incorrectly, or, the |
| 2. Are you making follow-up phone calls to the media | | | | reverse could be the case. Sometimes it just takes |
| and if so are those calls being handled correctly? | | | | some minor tweaking to turn a stalled media relations |
| 3. Are you only pitching the obvious media stories? | | | | campaign into a successful one. Without a systematic |
| (99% of the time will be the same stories your | | | | review, you might never know. You could end up with |
| competitors are pitching) | | | | the most successful media campaign that never |
| 4. Are you thinking like a journalist and coming up with | | | | worked. |
| new feature stories, news business stories, trend | | | | |