| Companies have many options for communicating with | | | | search terms can cost much more on popular engines. |
| prospective customers. The Internet has become the | | | | Abuse of the pay per click model can result in click |
| primary medium for reaching potential clients anywhere | | | | fraud. |
| across the globe. With advent of search and popular | | | | Affiliate Marketing |
| brands like Google and Yahoo, the Internet is an | | | | Affiliate marketing is a method of promoting web |
| excellent source to obtain new clients and build your | | | | businesses in which an affiliate is rewarded for every |
| business beyond your wildest dreams. | | | | visitor, subscriber, customer, and/or sale provided |
| Let us begin by outlining the components of Online | | | | through his/her efforts. It is a modern variation of the |
| Marketing. | | | | practice of paying a finder's fee for the introduction of |
| SEO / Search Engine Optimization: | | | | new clients to a business. Compensation may be |
| Short for search engine optimization, the process of | | | | made based on a certain value for each visit (Pay per |
| increasing the amount of visitors to a Web site by | | | | click), registrant (Pay per lead), or a commission for |
| ranking high in the search results of a search engine. | | | | each customer or sale (Pay per sale), or any |
| The higher a Web site ranks in the results of a search, | | | | combination. |
| the greater the chance that that site will be visited by | | | | Merchants like affiliate marketing because it is a "pay |
| a user. It is common practice for Internet users to not | | | | for performance model", meaning the merchant does |
| click through pages and pages of search results, so | | | | not incur a marketing expense unless results are |
| where a site ranks in a search is essential for directing | | | | realized. |
| more traffic toward the site. | | | | Some e-commerce sites run their own affiliate |
| SEO helps to ensure that a site is accessible to a | | | | programs while other e-commerce vendors use third |
| search engine and improves the chances that the site | | | | party services provided by intermediaries to track |
| will be found by the search engine. | | | | traffic or sales that are referred from affiliates. Some |
| PPC . Pay Per Click: | | | | businesses owe much of their growth and success to |
| Pay per click (PPC) is an advertising technique used on | | | | this marketing technique, although research has shown |
| websites, advertising networks, and search engines. | | | | in general the increase to be approximately 15-20% of |
| Advertisers bid on "keywords" that they believe their | | | | online revenue.[citation needed] |
| target market (people they think would be interested in | | | | Merchants who are considering adding an affiliate |
| their offer) would type in the search bar when they | | | | strategy to their online sales channel have different |
| are looking for their type of product or service. For | | | | technological solutions available to them. Some types |
| example, if an advertiser sells red widgets, he/she | | | | of affiliate management solutions include: standalone |
| would bid on the keyword "red widgets", hoping a user | | | | software, hosted services, shopping carts with affiliate |
| would type those words in the search bar, see their | | | | features, and third party affiliate networks. |
| ad, click on it and buy. These ads are called | | | | Revenue generated online grew quickly. The |
| "sponsored links" or "sponsored ads" and appear next | | | | e-commerce website, viewed as a marketing toy in |
| to and sometimes above the natural or organic results | | | | the early days of the web, became an integrated part |
| on the page. The advertiser pays only when the user | | | | of the overall business plan and in some cases grew |
| clicks on the ad. | | | | to a bigger business than the existing offline business. |
| While many companies exist in this space, Google | | | | Many companies hired outside affiliate management |
| AdWords and Yahoo! Search Marketing, which was | | | | companies to manage the affiliate program |
| formerly Overture, are the largest network operators | | | | Online Reputation Management |
| as of 2006. In the spring of 2006, MSN started beta | | | | Online reputation management is a developing field that |
| testing their own PPC service, MSN adCenter. | | | | encompasses public relations and search engine |
| Depending on the search engine, minimum prices per | | | | optimization. |
| click start at US$0.01 (up to US$0.50). Very popular | | | | Consumers go online to make buying decisions. When |
| search terms can cost much more on popular engines. | | | | they research brands using search engines, the results |
| Abuse of the pay per click model can result in click | | | | that they observe often influence how they behave. |
| fraud. | | | | Consumer generated media sites offer the general |
| Pay per click (PPC) is an advertising technique used on | | | | public the opportunity to express their views of brands. |
| websites, advertising networks, and search engines. | | | | This information can be found in search engine results. |
| Advertisers bid on "keywords" that they believe their | | | | Members of the public such as competitors, and |
| target market (people they think would be interested in | | | | ex-employees can take part in the online conversation |
| their offer) would type in the search bar when they | | | | which can adversely affect the brand reputation. |
| are looking for their type of product or service. For | | | | Online reputation management is a field that involves |
| example, if an advertiser sells red widgets, he/she | | | | the monitoring of online conversation, and the action |
| would bid on the keyword "red widgets", hoping a user | | | | undertaken, to improved brand reputation within search |
| would type those words in the search bar, see their | | | | engine results. |
| ad, click on it and buy. These ads are called | | | | These components are extremely crucial in order to |
| "sponsored links" or "sponsored ads" and appear next | | | | successfully marketing your website online. We the |
| to and sometimes above the natural or organic results | | | | right Online Marketing firm, you company can see |
| on the page. The advertiser pays only when the user | | | | exponential growth with a highly satisfactory ROI. The |
| clicks on the ad. | | | | most rewarding side effect of online marketing is the |
| While many companies exist in this space, Google | | | | brand recognition that comes with your campaign. The |
| AdWords and Yahoo! Search Marketing, which was | | | | actually campaign effectiveness can be tracked in |
| formerly Overture, are the largest network operators | | | | terms of dollars through ROI calculations. However, this |
| as of 2006. In the spring of 2006, MSN started beta | | | | is a short –term terms. The long –term benefit of |
| testing their own PPC service, MSN adCenter. | | | | a well executed online marketing campaign will |
| Depending on the search engine, minimum prices per | | | | positively affect your brand. This is priceless! |
| click start at US$0.01 (up to US$0.50). Very popular | | | | |