| Lawyer online marketing must begin with effective | | | | on the first couple of pages of the search results. |
| search engine optimization (SEO). There are many | | | | Unlike other forms of lawyer online marketing, search |
| different ways to market your legal practice online - | | | | engine optimization does not require you to pay every |
| some more effective than others. If you are looking for | | | | time someone sees your ad or clicks on an ad. There |
| the form that provides the highest return on | | | | are no budget limits or click limits which means it offers |
| investment then you need to focus on search engine | | | | the highest return on investment. |
| optimization. | | | | A good lawyer online marketing program starts with |
| Search engine optimization is a series of tools and | | | | SEO and includes other forms of marketing including |
| practices that help your website score better in the | | | | social media marketing and online public relations. It is |
| mathematical formula that the search engines use to | | | | important to understand how these work |
| determine which websites appear (and the order they | | | | independently and together in order to have a |
| appear in) when someone is doing a search online for | | | | comprehensive online marketing plan. |
| a lawyer. | | | | It is also a good idea if you are hiring a company to |
| SEO is how your website appears naturally in the | | | | handle your lawyer online marketing that they |
| search results meaning in the non-paid section. Most | | | | understand the special rules and regulations attorneys |
| consumers are savvy enough to know the difference | | | | face. Some companies are headed by current or |
| between paid listings and the natural listings. Because | | | | former attorneys for this very reason. You should |
| consumers equate natural placement with quality they | | | | probably ask about those types of issues prior to |
| are more likely to call an attorney that natural appears | | | | selecting the company to handle your online marketing. |