Make a Mighty Media Section For Your Website to Bolster Attention For Your Brand

One of the most ignored sections of a website is theexecutives, board of directors, and directors of sales
media section. Many times it is often an afterthoughtand marketing. At minimum, the President or
when mapping out a site's architecture. However, theChairperson's bio should be included in the media
media section can be one of the most valuable tools inrelations section of the website.
your media activities. So, what should be included in aPhotos
media section on your website? Here's a list ofHave photos of the company's executive teams,
different things that should be included to ensure thatboard of directors, spokespeople for different product
the media section of your website is working to gainlines, or sales and marketing directors- anyone
your brand the attention it deserves.interacts with the media. Product photos should be
Backgrounderincluded along with photos of product installations or
One thing that should be included is the companydemonstrations. For example, if you sell software,
history or an overview. The press and public relationsshow someone working with it at a computer screen.
professionals call it a backgrounder. It gives an editor orAction shots are what the press likes the best. Make
a producer a quick education on your company: how itsure all your photos are high-resolution (at least 300 dpi
started, where it came from, and how it has evolved.or dots per inch), downloadable, and at a size of
Annual Reportaround five inches by seven inches.
If our organization issues an annual report and has itLogo
available as a download such as a PDF (portableBe sure to include your company logo in a
document format) file, including it in the media relationshigh-resolution downloadable format, in case an editor
section is a good idea. This is especially important fordecides he or she wants include it in an article in some
public companies. This gives even more backgroundway.
information to the press, and provides additionalVideo
information on financial standings.With today's interactive and multimedia environment, it's
Press Releasesalso great to include videos. If you have videos of your
Include current and previous press releases. Displaykey spokespeople, events, or product demonstrations,
them in a couple of different ways. Show the currentthese are great. Many companies are not necessarily
press releases at the top, most visible place. Alsohosting these on their own websites. They are
have an archive. Most companies archive it by yearuploading them onto a video site such as YouTube
and have links to different previous years: 2009, 2008,and having links or apps on their websites for them.
2007, etc.Media Relations Contact
Links to StoriesAlways make sure that contact information for your
If you have them, include links to placements. Formedia relations person is included on the website. It's
example, if you have a television channel that hasvery frustrating for someone in an editorial or
posted a video include a link to that. If there's an onlineproduction role to want to get a hold of someone so
newspaper or magazine that has done an article onthat they can feature a product or a service, but are
your company, provide a link to that. These areunable to get a hold of the right person to make those
always good because the press likes to know thatarrangements.
your company has buzz around it. If they see otherKey to all of these suggestions is to make sure that
members of the press are talking about you, then theythe media section of your website is searchable. If
may think that perhaps they should do too. If you don'tpossible, use a database management system versus
have links, no worries. You can include these in duestraight static web coding. This makes it very easy for
time.the trade press. Including these items in the media
Biossection of your website will bolster your media
There should be links to bios for your spokespeople,relations plans.