| Corporate video production companies are very much | | | | would ask and the answer is simple, really because a |
| in demand today. About a decade ago many people | | | | corporate firm has offices across the globe. They will |
| may have not even heard of such a term. This is | | | | have corporate offices in India and as well as in Africa. |
| because the corporate firms then did not believe in | | | | Therefore, a corporate film in English will not suffice for |
| advertising so much. | | | | all over. |
| But today everyone is doing it so everyone must | | | | A local language video will make a world of difference. |
| follow suit. Therefore, corporate film makers are in | | | | This is because it will portray that the company cares |
| demand. A corporate film is not like a direct | | | | for them. Therefore, this will require script translation. |
| advertisement. Here the company itself is being talked | | | | This is because the voice recordings will have to be |
| about and not the product for a change. The | | | | dubbed in different languages. Hence a translation |
| company’s staff, the work culture and the work | | | | agency will be required. A translation agency needs to |
| ethic is what is important. There will be sound bites | | | | be really good and well equipped to do such work. |
| from the CEO, the director and other members of the | | | | The makers of the film themselves will have to be |
| company. In short it is a film for publicising the | | | | around to make sure that that script translation is being |
| company. | | | | done correctly. If something goes wrong with the script |
| Companies hire PR agencies to get such work done | | | | during translation, everything else will go wrong. |
| as most of their publicity campaigns are hired by PR | | | | Therefore, it is very important that script translation is |
| agencies only. Therefore, getting a good script writer, a | | | | done in the best manner. |
| good director and an editor is the PR agency’s | | | | Translation agencies charge a lot of money for such |
| task. The script has to be really good for the film. After | | | | tasks and given the budgets for corporate films, |
| the film is made, the job is not over though. Why, you | | | | getting this done is not that difficult. |