| Now it has become a practice for the people to | | | | name. According to my experience a well written blog |
| search for a brand which they want to purchase on | | | | is well picked up by the search engines. Eg- Add some |
| offline and online. Whenever I want to purchase a | | | | good content and update it regularly. So once the |
| certain item I always refer Google to get the exact | | | | search engines identified your blog as a useful one it |
| specs and the brands that are being presently | | | | will show up your brand keyword. You also can try the |
| marketed. Recently when I wanted to purchased a | | | | same for blogger. |
| laptop I searched a number of Sri Lanka sites to get | | | | After creating blogs representing your brand name |
| the names of the companies who are marketing the | | | | now submit it to blog communities. Blogged.com, |
| particular brand which I wanted to buy. This helped me | | | | mybloglog.com, are some of the good communities |
| find the company which marketed the exact brand I | | | | where you can submit. Make sure you create the |
| preferred to purchase and I must say I really | | | | usernames represent the brand name. |
| succeeded in buying one to my satisfaction. | | | | Eg - |
| In Sri Lanka online business is not a big hassle because | | | | 4 - Try creating social networking profile to represent |
| only few companies provide online service. Also I | | | | your name. Facebook, MySpace, Flickr, Twitter, |
| would like to point out that very rarely customers in our | | | | YouTube, Dailymotion are some of the good sites. Try |
| country search for information online. In order to | | | | to avoid using nicknames instead use your brand |
| promote a brand it is always important to get the | | | | name. |
| opinion of the customers regarding the product which | | | | 5 - Create company profiles in LinkedIn, which will also |
| they have purchased online or offline. Although it is | | | | highly valued content by search engines. Don't you |
| difficult for an organization to have a track on offline | | | | have a company profile in LinkedIn, What you can do |
| purchases word of mouth, it is easy to have a track | | | | is create an employee profile and then add your |
| on online buzz about the brand. It is possible to get the | | | | company name. Once one entry is added you can |
| views of the customers through online but there is also | | | | see a page created for your brand. In Naymz you can |
| danger in same as well. For e.g. if there are more | | | | also claim your company identity. |
| negative results posted by unsatisfied customers | | | | 6 - Create a sample site in Webnode. It is a free web |
| regarding a particular brand, the company tends to lose | | | | site creation tool but high search engine friendly. The |
| 70% of the business made online. In order to | | | | inbuilt options give you the way to set up site maps, |
| overcome this, the company should have a proper | | | | optimize the site. You can have some related content |
| strategy to manage the online reputation. | | | | in the site and have some bookmarking. |
| As a marketing manager of a company you will be | | | | 7 - If there are blog, forum sites contains your negative |
| happy to view positive comments regarding the | | | | comments, request them nicely to remove the posts. |
| products marketed by your company, but at the same | | | | Just explain them the situation that you are in. In |
| time you will be very much disappointed when you see | | | | general sites wont remove those because it can be a |
| negative results in Google search results. If you come | | | | breach of independent opinion. But you can have a try. |
| across a situation like this, you can implement the | | | | 8 - If you see some good result in the second page |
| following tactics in order to overcome this problem and | | | | try to get those pages up by doing some optimization |
| in the long term this will give you good results. | | | | activities. |
| 1 - If you have a site try creating some of the | | | | 9 - Do press leases and find out good PR sites to |
| subdomain to get listed in the search results. Make | | | | distribute it. These will be crawled quickly and get listed. |
| sure you do some link building activities in order to | | | | 10 - If you can create widgets use to create and |
| increase the popularity of the sub domains. | | | | submit. This will be also get listed quickly in search |
| 2 - Create other domains that represents your brand | | | | results. |
| name. Eg- If your brand name is then think of | | | | 11- Do some bookmarking as well |
| registering other domain pointers like genuine.net, | | | | Just do the above by having an action plan. It will get |
| genuine.org, genuine.info and add some valuable | | | | you positive results after few months and you will |
| content. | | | | realize most of the negative results gone down. For |
| If site is transactional then.info to tell something about | | | | your brand keywords if the search results are not |
| your brand such as new releases, new features, press | | | | competitive then your job will be more easy. You can |
| room, corporate information etc. | | | | see the results very quickly. |
| 3 - Create blogs and optimize it related to your brand | | | | |