| Irrespective of the industry the most important | | | | technology, the risk factor experiences an inclination. |
| constituent of the marketing procedure of an | | | | This inclination is variable in comparison with the |
| organization is the image of the organization. There are | | | | companies belonging to other industries. Every |
| various companies which emerged in the information | | | | organization wants to experience the taste of victory |
| technology sector but they could not progress of the | | | | and efficient planning in the case of corporate |
| lack of market presence. There are famous | | | | progress. A organization like Apple owes a lot to its |
| companies like Apple and Microsoft had a successful | | | | image for making its reputation and generating a good |
| progress chart from the day the organization started. | | | | image for the organization in public. |
| Hence this clearly gives an indication that the measure | | | | The reputation of a company is attached to a lot of |
| of performance ha started to gain a lot of importance | | | | factors which relate in a great manner to its marketing |
| and immense significance so that the required | | | | policies and corporate practices. This is a sensitive |
| standards are maintained by the organization in all | | | | issue not only for the managerial panel and the broad |
| departments. | | | | of directors but also for the staff which works at all |
| Every organization has to accomplish certain tasks so | | | | levels. The reason being that these factors are |
| that it does not have to face a stern competition in | | | | contributors to the company reputation in case of the |
| any department where its progress is concerned. In | | | | business logo. |
| case of a organization which deals in information | | | | |