| Marketing Public Relations: Marketing and public | | | | a new owner of a restaurant that just opened in town, |
| relations are both used to "promote" a person or a | | | | consider hiring a PR specialist to find ways to gain |
| business. They go hand in hand. The key is to reach | | | | "publicity". Together with their marketing team, they will |
| the target audience, people that are likely to be | | | | find the best solution for you. |
| interested. Constant research is needed to keep up | | | | They will be constantly doing research to keep up with |
| with the latest demographic info. Marketing managers | | | | the latest info on everything. It is extremely important |
| work closely with public relations specialists to help a | | | | to be knowledgeable on every aspect. Know the |
| business reach the public. | | | | competition, know who the target audience is, know |
| The marketing department handles monetary matters. | | | | the latest trends, etc. Together, the marketing team |
| They will handle matters such as advertisements. | | | | and public relations department will work together to |
| Advertising costs money. The marketing department | | | | promote and publicize your business. And let's not |
| plans on how the ad dollars will be spent. Through | | | | forget how important marketing and publicity is for |
| strategic planning and ongoing meetings with other | | | | reaching the target demographic. |
| parties that are involved, decisions are made and the | | | | Marketing managers and PR specialists usually find |
| public relations may or may not be involved in such | | | | work in dealing with newspapers, magazines, radio, |
| decision making. | | | | television, etc. They may deal with the press, making |
| If you are a company that would like to promote | | | | public speeches, so good communication skills are very |
| special offers, it is important that the public is aware. | | | | important. It is equally important in working with each |
| Nobody is going to know about it to give you business | | | | other to exchange all the vital info to successfully help |
| if they do not know about it. Through marketing, dollars | | | | promote your business. |
| will be spent in areas such as print advertisements. | | | | If you are working for a local sports magazine in the |
| You might want to invest in banners or the local | | | | marketing department, you will often times, be working |
| newspaper. The marketing managers will help find the | | | | side by side with a public relations specialist. If you |
| best venue for you. | | | | have clients that would like to go into a professional |
| The public relations department keeps in touch with the | | | | sport, "publicity" is important. The PR people handle the |
| public. Your company's public image will be created | | | | publicity part. Your job will be to handle how the dollars |
| through them. They can make or break you. If you are | | | | will be spent in the promoting process. |