| How to Become a Power Player | | | | internet and your newsletters written and delivered to |
| In your field of expertise, who are the power players? | | | | your audience. |
| How did they get the title of Power Player? Chances | | | | 5) IN-PERSON NETWORKING MAKES YOU |
| are they are no better at playing your game than you | | | | RELEVANT |
| are yet they are considered the winners in your arena. | | | | A good old-fashioned hand shake should make a |
| Why are others seeking them out while you are still | | | | lasting impression, and hopefully a positive one. There is |
| sitting behind your desk sending out post cards or cold | | | | nothing more effective and more rewarding than |
| calling potential clients? | | | | meeting people who are genuinely interested in you |
| It is very likely that these power hitters have found the | | | | and what you have to say. You have already started |
| key to success. Accordingly, they have realized that | | | | to make a name for yourself with your expertise. The |
| tooting their own horn is not the easiest task in the | | | | next step is to actually get out in the public eye and |
| universe. They figured out long ago while they were | | | | make it concrete. When your listeners and followers |
| out there with their horns blowing nobody was listening | | | | actually make real contact with you, it becomes like a |
| or worse everyone was hiding or running away. | | | | valid hand shake or deal to them and to you for that |
| Unless you are P Diddy, Donald Trump or you have | | | | matter. Those followers will be loyal to you forever. I |
| your own Reality TV Show, tooting your own horn is | | | | am sure you know those "internet social media" types |
| never easy--in fact, it's one of the most ineffective | | | | who have thousands of "friends" on their social media |
| ways to market. Look at it this way, if you have a | | | | pages, but how many of those social media celebrities |
| passion about something and you know you are really | | | | have actually made personal contact with those |
| good at what you do, most likely you are going to | | | | friends? My guess would be slim to zero. Your |
| want the world to know it too. But how do you get the | | | | followers want to know you are a real human who |
| world talking about you instead of them? How do you | | | | they can trust and interact with in person, not just |
| get on the A-list? | | | | because you've accepted a friend request. Check with |
| 1) BRANDING | | | | your local chambers, commerce clubs, network clubs |
| The first and most effective way to get you noticed is | | | | and even your friends to see what kind of networking |
| to brand yourself. What is branding? Certainly, if you | | | | is going on in your area. It will be worth it. |
| are doing any kind of marketing, you have heard the | | | | 6) UTILIZING AN OUTSIDE WORKFORCE TO |
| term branding. Branding identifies you. It distinguishes | | | | WORK FOR YOU |
| you. It sets you apart and puts you in the Power | | | | You have to start thinking of yourself as a celebrity in |
| Players arena. If you brand yourself tactfully and | | | | your arena. You are the star. You have worked hard |
| authentically, chances are you will be the buzz around | | | | at crafting your field and becoming an expert and it's |
| your circle in no time. Power Players know this and | | | | time to reap the rewards. Look at it this way, Donald |
| have had an identity branded on themselves in their | | | | Trump is not jumping through hoops to get noticed and |
| particular area of expertise. They have done so by | | | | he is definitely not taking out his own trash to the curb |
| placing a magnetic team of Public Relations specialists | | | | at the end of the day. Donald Trump is reaping his |
| who toot their horn in every avenue possible. The right | | | | rewards everyday and enjoying the life he created as |
| Public Relations team can get you noticed while you | | | | a Power Player is his arena. Trump was savvy |
| are busy doing what you do best! | | | | enough to learn the secret of that old saying, "Work |
| 2) SOCIAL MEDIA- UTILIZING THIS FREE TOOL | | | | smart, not hard." He and other Power Players like him |
| WITHOUT WASTING TIME | | | | hire individuals who can do the grunt work for him. It |
| There are tons of Power Players soaking up the | | | | may sound harsh, but face it; you can't do everything |
| Social Media Market and cashing in on it as well. They | | | | and do it well. You have an expertise, but that's not to |
| have learned the secrets of getting their name out | | | | say you can write an effective or entertaining blog |
| there without wasting a lot of time hacking away at | | | | about your expertise. One of the first steps in |
| their computers. There are plenty of effective | | | | becoming the star in your arena is to learn to hand |
| shortcuts to use on social networks like Twitter, | | | | over some of the tasks that may not be your |
| Facebook, YouTube and others that will get you | | | | specialty. A virtual assistant is an excellent resource |
| noticed and keep you on top of the social media | | | | for you to utilize. A virtual assistant can assist with |
| charts. In many of the social media networks, there are | | | | getting your work out on the internet, sending out |
| plenty of positive ways to leverage your messages | | | | emails and other administrative tasks. Another |
| so that others learn about you as well as your | | | | resource to utilize is a Public Relations Specialist. A PR |
| business in an authentic way. Being authentic will not | | | | person is an expert at plugging you, putting your name |
| only put you in the Power Players Arena but will also | | | | out there in a positive light, getting you exposure and |
| keep you there. | | | | pumping you up to celebrity status. After all, you are |
| 3) ATTENTION GRABBING HEADLINES | | | | the star and a PR person will get that message |
| No matter what field you are in a good opening line | | | | across the universe in an effective and engaging way. |
| gets you noticed. In copywriting, it's called a hook. It's | | | | 7) ALIGN YOURSELF WITH INDIVIDUALS WHO |
| proven that if the correct words are used in a headline, | | | | SUPPORT YOUR MISSION |
| those reading it are going to want more. A good hook | | | | Many a relationship has been severed or at least put |
| captivates your audience and keeps them coming | | | | on hold because not everyone in a certain circle is |
| back for more. Not everyone has the knack for | | | | down for the cause. This is one of the most crucial |
| powerful headlines however, but a professional | | | | and more difficult steps to achieve and stick with. It's |
| copywriter has the know-how and expertise to write | | | | no secret that like minds can move mountains. It's also |
| that perfect email subject line or that magnetic headline | | | | no secret that a weak link can break an otherwise |
| that will get you noticed. A perfect, attention grabbing | | | | strong chain. In other words, stay away from the |
| headline is crucial for marketing your brand. If it seems | | | | energy zappers, Debbie Downers and oppressors. It |
| like a task you'd rather not take on, hire a professional | | | | doesn't mean that if your husband or significant other |
| Copywriter or Public Relations Specialist to write that | | | | isn't supporting your goals that you should kick him or |
| winning headline. | | | | her to the curb. It just means that you have a little bit |
| 4) BLOGS, EZINES & NEWSLETTERS PUT | | | | of a tougher job convincing them to hop on the train |
| YOU IN THE SPOTLIGHT OF THE POWER PLAY | | | | before it takes off without them. The key is to stay |
| ARENA | | | | focused on your goal and if that means putting blinders |
| Marketing your name all over the internet is what will | | | | on temporarily, then do it and know it's for the ultimate |
| put you in the forefront of your specific field. If you | | | | prize! Surrounding yourself with supportive people is |
| promote your passion authentically, provocatively, | | | | the key to your powerful arena. The individuals who |
| interestingly and effectively, you will without a doubt | | | | can be part of your empire from the ground up, those |
| become A CELEBRITY IN YOUR NICHE. People will | | | | who are building the blocks one by one, and shopping |
| automatically come to you for your expertise. They will | | | | for the perfect red carpet for your big debut are the |
| do this because you are real. If you present yourself | | | | ones who will help you move those mountains, happily |
| as a real and authentic person with a passion, | | | | escort you to the Power Players Arena and honor |
| everyone will buy from you or just want to be in your | | | | you when you get there! |
| celebrity circle because they feel like they know you | | | | These 7 steps to the Power Player Arena are just |
| personally. It's all about promoting what you are | | | | the beginning to building your empire. No matter what |
| passionate about in a very real and thought provoking | | | | your idea of an empire is, believing in yourself and |
| way so that people want to listen. Blogs, Ezines and | | | | presenting yourself to the world authentically will be |
| Newsletters are an ideal way to get your name out | | | | what keeps you there. You are not a fad, because |
| there without sounding like your blowing that bragging | | | | fads change and die off. You are real and you have |
| horn. You are giving information that others obviously | | | | just begun to put yourself in the real world and the |
| are seeking. There are countless ways to get your | | | | most powerful arena there is- your own! |
| blogs written and posted, your articles searched on the | | | | |