| The reputation of a company or organization is an | | | | subject and was referred to a book entitled "The 18 |
| intangible asset, but it is an extremely important and | | | | Immutable Laws of Corporate Reputation. Creating, |
| valuable asset. Some people believe and have written | | | | Protecting and Repairing Your Most Valuable Asset," |
| that a good reputation is an organization's most | | | | and authored by Ronald J. Alsop. |
| priceless asset. Unfortunately businesses face | | | | Mr. Alsop provides information on "lessons learned" |
| inevitable crisis situations with the potential to seriously | | | | from real world company and organization crises and |
| damage a good reputation. | | | | provides a roadmap with his 18 Immutable Laws. He |
| One may ask what can be done to establish a good | | | | breaks those 18 laws into 3 parts. Part 1 is about |
| reputation, keep that good reputation and when hit by | | | | establishing a good reputation. Part 2 deals with |
| a crisis, repair a damaged reputation? Is there a | | | | keeping that good reputation and then Part 3 presents |
| prescription out there that provides some solid advice | | | | information on repairing a damaged reputation. |
| on this subject? Well, the "PR Doctor" researched the | | | | |