| Want to give your site a huge boost in the search | | | | of the tenets of public relations is that you stay "on |
| engines? There's no better way than by getting into | | | | message." Therefore, promote one thing only -- you |
| Google News. Discover how even the tiniest site can | | | | need to focus, rather than confuse your customers. |
| do this, very simply. | | | | 2. Who's Your Target Audience? Choose Your |
| Here's the secret: post online news releases. | | | | Keywords With Care |
| Over the past few years, businesses have found that | | | | Once you've selected the product or service which |
| they get fantastic, targeted traffic from using this form | | | | you want to promote, do a little keyword research. |
| of PR. Rather than spending vast amounts of money | | | | Find those keywords which your customers use when |
| using public relations agencies who send out press | | | | they're searching for your website or for the product |
| releases aimed at journalists and other media, they | | | | or service which you're promoting. |
| spend their money crafting direct-to-end-user news | | | | Use these keywords in your news release. |
| releases which their customers can find and read. | | | | 3. Make Your News Release Media-Rich to Get More |
| You can do the same thing: imagine getting your site | | | | Traffic |
| into Google News... do you think your traffic would | | | | Another secret of getting the best results is to make |
| increase? | | | | your promotions media rich. In your releases, link to |
| Here's how. | | | | videos, photos, and downloadable PDFs. Give your |
| 1. Set a Goal for Your News Release | | | | customers as much information as they need to take |
| Start by setting a goal. What do you want to | | | | the action that you want them to take. |
| promote? | | | | When you follow the above three tips you'll get great |
| Big tip: focus on one message per news release. One | | | | results. |