| Public relations is an often overlooked tool for | | | | practices for online news releases, how to format |
| promoting business activity. The largest corporations | | | | your news release and more. |
| spend a massive amount on public relations frequently | | | | 2. Free Press Release lets you submit releases at no |
| creating imaginative and exciting events which the | | | | charge. The basic service provides free distribution to |
| news will pick up on and report creating a significant | | | | Google News and other popular search engines. If you |
| media buzz. This is not paid for advertising, but news | | | | register (still free) you have additional capabilities to log |
| worthy reporting that results in significant readership. | | | | into your account, monitor your release, and delete it. A |
| Businesses without the massive budgets available also | | | | more expansive paid service is also available. |
| access the media through press releases. Newsy, | | | | 3. Another free press release distribution service called |
| public interest information that gets reported and also | | | | sends your releases to search engines, news wires |
| sends the word out, that this business entity is | | | | and websites. For a modest fee, you can upgrade to |
| noteworthy. | | | | wider distribution. You can also attach files, logos or |
| This has been going on for many years and is a tried | | | | images to your press release if you want. |
| and true part of many marketing program for many | | | | 4. is a free service that connects journalists with topic |
| business entities, large and small. | | | | experts - such as small business owners - for free |
| However since traditional media tools are both very | | | | media coverage. Basically, it's a place where you can |
| expensive and old school, we can transfer the | | | | get free media leads. PitchRate also offers helpful |
| concept to new media tools and experience the same | | | | (free) information on how to get free publicity, PR tips, |
| potential results without the expensive price tag...the | | | | personal branding ideas and more. It sponsors regular |
| Internet | | | | free "PR Happy Hour" conference calls that let you |
| Here is how. | | | | talk live with marketing and PR experts, ask questions |
| There are some very sophisticated, well organized | | | | and get free advice. |
| web site public relation companies that specialize in | | | | 5. Techrigy is a web-based service offering social |
| distributing press releases to search engines | | | | media monitoring and analysis to help you see how |
| throughout the internet, resulting in masive | | | | your PR efforts are paying off online. Techrigy |
| communications to many potential readers all internet | | | | provides a "SM2? software solution designed to |
| bound. | | | | monitor and measure PR and marketing mentions that |
| Same program, same results, but instead of with | | | | appear in social media, such as Facebook, Twitter, |
| newspapers, tv, radio or magazines, its all internet | | | | blogs and elsewhere. The free account includes up to |
| loaded. | | | | five search words or phrases and can store up to |
| Here are a few of the leaders in this industry: | | | | 1,000 results. Paid "professional" accounts with more |
| 1. PRWeb is a low-cost news release submission and | | | | features are also available. |
| distribution service used by many small firms. News | | | | 6. For a free list of local newspapers and other |
| and press releases distributed via PRWeb raise your | | | | publications in any area of the country, as well as |
| online visibility where millions of people are searching | | | | Canada and a few other countries check out a site |
| for information. When you submit your news releases | | | | called US Newspaper List. For a fee you can |
| to PRWeb, they will be indexed by search engines | | | | purchase and download a spreadsheet or mailing |
| such as Google, sent to news sites such as Yahoo! | | | | address label file for all of the U.S. newspapers listed |
| News and placed into RSS feeds with more than | | | | on the site - about 3,900. Information is updated |
| 250,000 subscribers that include bloggers, journalists | | | | quarterly. |
| and consumers. | | | | 7. and are the two largest news release distribution |
| PRWeb also helps you build back links and inbound | | | | services used by major companies and organizations. |
| links from other premium sites, one of the most | | | | These services are more expensive than others, but |
| important assets to build your website's credibility in | | | | even if you don't use their paid services you can learn |
| search engines. All of this helps drive traffic by helping | | | | a lot by seeing what kinds of releases other |
| people find you online and click through to your | | | | companies are issuing. You can view releases for free |
| website. | | | | at the site, with hundreds issued daily. |
| One of the best parts about PRWeb is all of the free | | | | The above information was collected and written by |
| help available on the site. Look in the "Tools & | | | | Daniel Kehrer from his blog, Business.com, What works |
| Tips" section for advice on how to write a good press | | | | for Business. |
| release, common press release mistakes, best | | | | |