| Public Relations Defined | | | | Whether you produce widgets or teach people how to |
| Public Relations, commonly called PR, is very simply | | | | quit smoking, your product or service is needed by |
| the relationship between your business and the general | | | | people who are willing to conduct business via the |
| public. PR is the way you serve your customer, the | | | | Internet. Using effective personal relationship |
| information you provide to them and any means you | | | | development can build this market share effectively. |
| use to educate them about why they need your | | | | Public Service |
| goods and/or services. | | | | You can build PR by providing public service |
| Online PR | | | | information online. If you sell widgets, you can include |
| As a subset of public relations, online PR is simply the | | | | on your website the history of widgets, the process by |
| relationship you build between your business and the | | | | which widgets are produced, 101 little know uses for |
| public using online resources. There are myriad ways | | | | widgets, and so on, that people can turn to for |
| to perform online PR and get your business name | | | | information and to learn about your product. School |
| known to the electronic, global community. Let's look at | | | | children will use this form of PR when preparing school |
| some powerful means of performing online PR. | | | | reports and, when Mom or Dad talks about buying a |
| Online Information | | | | widget, the children will tell them they know a great |
| Today, every business needs to use online PR to | | | | website that has widgets! |
| provide readily accessible information to potential | | | | Contributing original, informative articles to Ezines, |
| clients via the Internet. People turn to the Internet to | | | | newsletters and other public information services |
| locate firms that provide what they need in the | | | | provides a great means to build positive public relations. |
| marketplace. Once, directory assistance was used to | | | | Use the Power of Online PR |
| locate businesses but today, the Internet is used to find | | | | You can probably think of several means of building |
| these numbers and addresses quickly and easily, even | | | | online PR power specifically for your company. By |
| in cities across the nation or around the world. | | | | availing yourself of this powerful tool, you can develop |
| Online Commerce | | | | a online presence that is highly respected by everyone |
| Using online public relations allows a business to | | | | who visits your company's website. |
| develop an online commerce presence as well. | | | | |