| Online reputation management (ORM) is a key | | | | your brand is through alert services. You can create |
| challenge to all online businesses. With the power of | | | | alert for entries related to your brand, product, |
| user generated media (UGM) increasing day by day, | | | | competitors' names and names of your employees, |
| there is an immediacy to identify the malicious contents | | | | etc. Sign up for the email alerts from popular alert |
| generated from undesired sources. Many instances, | | | | services from Google and Yahoo!. You may opt for |
| which aimed at tarnishing the image of a brand, have | | | | tracking these entries hourly basis or daily basis as the |
| been reported regularly. With internet flooding with | | | | situation demands. Monitoring the entries every hour will |
| comments and posts from millions of users, it has | | | | help you deal with the crisis immediately and save your |
| become extremely difficult to track these posts. An | | | | brand's reputation. |
| SEO company can be of great help to you in such | | | | Another important method adopted in online reputation |
| situations. Online reputation management is now | | | | management services includes RSS feeds. Create |
| included as part of the online marketing services in | | | | custom RSS feeds for important keywords related to |
| many SEO firms. | | | | your business. The popular sites from which RSS |
| It takes several months of strenuous efforts to build a | | | | feeds can be created include Feedster.com, |
| brand. This hard-earned brand image can be | | | | Technocrati.com, Google News, MSN News, |
| destroyed within a few minutes by a single person | | | | Blogpulse.com, Yahoo! News, etc. Some of the Web |
| upset with your company. It may be an unsatisfied | | | | sites such as provide you the option of searching a |
| customer or a disgruntled employee who could make | | | | single keyword across multiple search engine feeds at |
| use of the easiest but the most influential medium of | | | | the same time. |
| Web to publish malicious remarks about your brand. | | | | With the help of an online marketing firm, you can |
| Though it is difficult to prevent them entirely, you can | | | | devise a detailed action plan by listing out the important |
| control them and take precautionary measures by | | | | Web sites, including blogs, forums, and news portals, |
| adopting tactics. An SEO company can help you do | | | | which need to be monitored. The SEO company also |
| this by offering a number of tools to track and | | | | provides you effective tools to improve your brand |
| manage such entries. | | | | image online. |
| The most effective method to track the entries about | | | | |