| It seems like just last year, a search for online | | | | them like any other search engine optimization account. |
| reputation management would have yielded a group of | | | | You can not do that. |
| college kids charging thirty bucks a month to send you | | | | Many people and businesses in need of reputation |
| information generated for free by Google News and a | | | | management have made somebody, somewhere, |
| lone Adwords ad by some guy operating out of his | | | | very angry. You (as a reputation management |
| house. Now it seems like every other day, another | | | | company) are standing in the way of that being public. |
| search engine optimization company is launching their | | | | If you don't have tough skin and tight lips, your client's |
| "ORM" sector without a clue of what they are getting | | | | enemies are going to smell your efforts, and blog the |
| themselves into. | | | | hell out of your client's name. Try cleaning up after that. |
| When we began offering the service under our | | | | Therefore, secrecy is the best way to move forward |
| search engine optimization company in 2006, we were | | | | in an online reputation management or ORM campaign. |
| performing a virtual covert operation. We received | | | | With the popularity of the industry growing, a lighter |
| non-disclosure agreements from some clients that | | | | clientele is on the horizon. Local professionals with |
| were so long you would have thought that every | | | | embarrassing misdemeanors, family troubles finding |
| Harvard Law alumni from the past thirty years had | | | | their way in the news (complicated divorces, teen with |
| written a page of it. Clients demanding to see | | | | DUI, etcetera), and companies with loud angry clients |
| background checks on every set of eyes that would | | | | are quickly making up the majority. |
| be looking at their name, clauses that included | | | | However, the reputation management firm (if doing a |
| "document destroy dates", secured facility obligations, | | | | good job) will receive the occasional threatening phone |
| and even "armed information transport" (OK, we lost | | | | call, mysterious visitor with the "how do you know so |
| that account). | | | | and so" question, and the amusing "I know who you |
| Our network of criminal defense consultants were | | | | are" emails. Not a big deal for the people working for |
| sending people from every side of the globe. And, we | | | | us or for someone like me that spent my teen life to |
| did good work for them, we still do. | | | | adulthood working in 1970's Las Vegas casinos, but will |
| The point is, a reputation is serious business. And now, | | | | the newage SEO geek keep your secrets under that |
| a bunch of tech savvy security rookies are taking | | | | much pressure? |
| individual's and businesses reputations and treating | | | | Probably not. Go ahead; bet your reputation on it. |