| Online Reputation Management is the new buzzword | | | | their unsatisfied customers. There are several |
| in E-Commerce and Online Promotion of an | | | | consumer complaint forums where one can express |
| organization's identity, business entity or an individual. | | | | their views about a company or organization and the |
| Due to the independence offered by Internet and lack | | | | products and services being offered by them. They do |
| of a central regulation system, everyone is free to say | | | | not need any evidence of being a real customer at the |
| anything about anyone. Sometimes due to business | | | | time of posting feedback. |
| rivalry or some other professional or unprofessional | | | | Search engines track this information and when users |
| reasons, people start badmouthing about a business | | | | (potential customers) search about the products or |
| entity or an individual. It leads to great problems, and | | | | services offered by organization for which negative |
| loss of business or revenue for that particular | | | | feedback has been given, they come across negative |
| organization or individual. | | | | feedback indexed by search engines. It results in loss |
| The case of bad online reputation is very much | | | | of business for E-Commerce websites or online |
| common with e-Commerce websites or online service | | | | service providers, as most of their business is search |
| providers, where they have to face problems of | | | | engine driven and presence of negative feedback |
| negative feedback (most of the time baseless), given | | | | reduces their reliability and maligns their reputation in |
| by their competitors with anonymous identity or by | | | | front of their potential customers. |