Patrick Farms Selects Tracegains Advanced Brand Protection Product Suite to Ensure Positively Assured Traceability

Leading Grower-Packer-Shipper of Greens,requirements to include real time information, such as
Cucumbers, Peppers, Tomatoes, and Squash,pack/harvest date or field location data on the label is
Launches System to Protect its Brand Againstaccommodated with no additional labor for the line.
Unwanted Claims and to Leverage TraceabilityThe system seamlessly integrates with the Patrick
Information to Improve Profits.Farms’ existing Famous accounting systems, so
TraceGains, Inc., a leader in Advanced Brandcases or RPCs will be automatically associated with
Protection and Promotion solutions for the food andpallets shipped to customers and their bills-of-lading.
beverage industry, today announced that PatrickThere will be no change in the means in which
Farms, Inc. will implement TraceGains’ Positivelyaccounting and shipping is currently handled.
Assured Traceability system in order to manage “Our customers include direct retailers,
continuous compliance and instantaneous traceabilitymanufactures, as well as other
for its case- and RPC-packed produce lines.Grower-Packer-Shippers,” added Patrick. “Many
The TraceGains solution will enable Omega, GA-basedof them require specific labeling and data criteria to
Patrick Farms to perform instantaneous trace-backaccommodate their internal systems. The TraceGains
and track-forward searches at the case level for itssystem will allow us to accommodate these
products, as well as provide continuous visibility into therequirements automatically. In the produce business, the
supply chain, tying upstream attributes regarding farmpacking process is already rapid and highly labor
field conditions with downstream performance of itsintensive, so managing various customer labeling
products. TraceGains powerful dashboards monitor forrequirements with one process is a real plus.”
continuous compliance to conditions, allowing Patrick“We are excited that Patrick Farms has selected
Farms to catch problems before they ship, and beto partner with TraceGains in order to protect its brand
able to continuously analyze data to improve qualityand promote its reliability as a supplier to its customers.
and profit. Using TraceGains patented secure dataThe objective behind our Advanced Brand Protection
sharing technology for collaboration amongst supplyand Promotion solution is to catch problems before
chain partners, Patrick Farms will also have the optionthey reach customers, minimize the size and impact of
to grant access of selected information to its businessa problem should it does reach a customer, and to
partners, such as transporters or retailers.mine for profits by combining a wide array of
Gibbs Patrick, Jr., President and CEO of Patrick Farms,attributes that impact quality and safety. For produce
Inc., said, “The recent outbreaks of food-bornethat may include field attributes, cold chain
illnesses, and the publicity surrounding it has beenmanagement, and other handling conditions upstream
distressing to the produce industry and especially toand downstream in the value chain,” said Gary
the many whose products were perfectly safe. WhileNowacki, CEO of TraceGains, Inc. 
new industry initiatives will help to reduce the scope ofAbout Patrick Farms, Inc.
an outbreak, it will not by itself prove to the marketPatrick Farms, Inc. , operating since 1948 and located in
that my products are safe and can remain on myOmega, GA, grows and markets an extensive
customers’ shelves. TraceGains’ solution willyear-round supply of field  crop vegetables, including 
allow me to continuously monitor quality and prove thatseveral varieties of  greens, cucumber, pepper,
my products are not involved. Secondly,squash, and sweet potato. Patrick Farms is still owned
TraceGains’ ability to capture and aggregateand operated by successive family generations, and is
information about farm, field and handling conditions willan industry leader for providing safe, fresh and
enable us to find new opportunities to further improvedelicious vegetables for retail and manufacture.
and ensure the consistent quality and performanceAbout TraceGains, Inc.
that Patrick Farms takes great pride in. We believeTraceGains ( offers advanced brand protection and
that these capabilities will further strengthen the Patrickpromotion solutions for Consumer Goods and Food
Farms’ brand reputation.”& Beverage companies. TraceGains helps
While TraceGains GS1-compliant solution willcompanies catch problems before they are shipped to
accommodate the requirements of the industry’scustomers, minimize costs and brand damage from
recent Produce Traceability Initiative for GS1-128recalls, boost product quality and profitability, and prove
labeling, it also addresses the variety of customerand promote their brand claims. The company is
specific requirements for labeling and documentation ofheadquartered in Longmont, CO, USA, with direct and
farm/field and handling information. At Patrick Farms,partner offices throughout North America, Europe, Latin
industry- and customer-specific labels for cases,America, and Asia. The TraceGains Product Suite is
pallets, and RPCs are generated by the TraceGainsSAP Certified for Integration Via Enterprise Services.
system at the packing location, ensuring that anyTraceGains Inc.