| Improving one's web presence through online branding | | | | Digg, Reddit and StumbleUpon. |
| is easy enough these days. But sometimes your | | | | Online Reputation Monitoring |
| Google CV doesn't reflect your true potential - or | | | | By setting up a few simple reputation management |
| maybe it is populated with results for someone with a | | | | tools, you'll automatically receive notification about any |
| similar name. | | | | content online which includes your keywords. By |
| Bad associated publicity can hamper your online | | | | knowing what the public are saying about you or your |
| success, but with a decent amount of effort, your self | | | | brand, you have a better understanding of your |
| marketing efforts can build your Google CV into | | | | audience, and how to go about creating content to |
| masterpiece. | | | | improve your Google CV and overall credibility. |
| Personal Branding Tips | | | | Creating Content |
| A good start to improving your Google CV is to try | | | | Create a blog and always be sure to generate |
| and penetrate the sites which are already listing results | | | | interesting content using the most relevant keywords. |
| for your name. If possible, create accounts at these | | | | Blogs are free and a great way of creating formal |
| sites with information about you and your products or | | | | content in an informal environment. Write articles and |
| services. And make sure that all these sites are | | | | submit them to external sites (also keeping keywords |
| interlinked. | | | | in mind). Write them or have them written and then |
| Make sure your own website is well optimised for | | | | distribute to the many free article directories available |
| search engines and always be sure to include your | | | | online, linking back to your website or profile on your |
| brand names and other valuable key phrases in your | | | | desired social networking site. |
| web content. A great way to increase online visibility is | | | | How far you'd like to take self marketing is up to you. |
| to own your domain and variations, or at least as | | | | There are many things you can do to increase your |
| many domains as you can which include your name, | | | | impact online and start owning your Google CV - |
| and redirect them to your site or blog. | | | | consider how you can create a relevant buzz. Create |
| Social Networking | | | | podcasts, viral videos or other interesting rich media |
| Create a profile for yourself or your brand at all the | | | | and write a blog post to go submit with each one - be |
| major social networking destinations such as | | | | sure to notify users on Twitter of your YouTube |
| Facebook, MySpace and Twitter. These types of | | | | videos - your YouTube viewers about your Twitter |
| services can be used to gather information about your | | | | activity, and so on. |
| market, release information about you or your brand, | | | | Honesty is the best policy - as your online visibility |
| and increase your visibility and transparency while | | | | improves, so will your online credibility. By being more |
| making valuable contacts. | | | | active online and engaging with users, you have |
| Submit your news to social book marking sites when | | | | potential to build relationships which are ultimately more |
| you've published a new blog post or article. The most | | | | important to both your credibility and web visibility than |
| popular international social book marking sites include | | | | anything else. |