PR Coaching - The Super Bowl and Winter Olympics

With the Super Bowl and Winter Olympics around theperson finishes a thought." That was sound advice.
corner and the Pro Bowl just passed it seemed like aWhen talking with clients I know you might want to
great time to talk about coaching!interrupt as you believe you know where they are
I'm sure you will have a comment or two about thegoing and what you need to guide them. My advice:
coaching you will see in Miami and what you will seejust hang in there as it will be worth your while.
on the snowy mountaintops in Canada.2. Encourage. Here is a brief list:o A simple smileo Or,
In the public relations field there is also coaching goingwords of "Thank you!"o A pat on the back
on. Before the "game." During the game and veryEasy to write yet hard for some folks to accomplish. I
importantly, after the game - to be ready for the nexttry to encourage my clients to be honest, and open
activity. The coaching is often between client and thewith me. When we are successful then I provide a
public relations expert. Also, between the PR personpositive comment.
and the customer and/or issue owner.3. Be inclusive. Being involved in a project, issue or
Here are 3 PR tips that I integrate when coaching.activity from start to end I believe is better than being
Please add a comment as this list is not all-inclusive.called into the game in the 3rd quarter. So much has
1. Listen, Listen, Listen! I know it is hard to do as sometranspired thus making it more difficult to achieve a
folks can ramble....HA, not you, right! I worked for agoal.
boss once who told me that it would be useful if ISo as you watch The Super Bowl and the Winter
listened, all the way to the end, before commenting. HeOlympics look closely at the coaching. You will find
said, "Often you will learn something just before thesome useful tips on how to deal with people.