| Many times PR is confused with press release when, | | | | you solved for a client? Write a case study. Case |
| in fact, PR means public relations. Sending out press | | | | studies are great material to pitch to the media. |
| releases is a great tool within public relations. There are | | | | Conferences/Seminars/Meetings |
| several PR activities to consider to enhance your | | | | Host a client conference, seminar, or meeting to |
| marketing program | | | | educate your client base on industry trends and latest |
| Speaking Engagements | | | | technologies. Couple it with a reception and you have |
| Speaking at trade shows or conferences is a great | | | | a wonderful opportunity to wow customers. |
| way to increase the visibility of your company. Beyond | | | | Charity Participation |
| doing traditional in-person speaking, there are multiple | | | | Participate in activities such as 5K walks to benefit |
| opportunities to be a featured speaker for online | | | | different charities. It gives visibility to your company and |
| webinars, teleseminars, and virtual conferences. | | | | shows that your company is community focused. |
| White Papers | | | | Sponsorships |
| Write a white paper to explain how a complicated | | | | If you want more visibility, think about sponsoring |
| solution can benefit clients. This is especially a good | | | | events such as golf outings. You get your company |
| idea for companies offering service or technology | | | | name out there and can usually tailor a package that |
| solutions. Note: this should not become a brochure. It | | | | fits your brand and budget. |
| should be educational. White papers can be used as a | | | | A complete public relations program takes careful |
| basis for conference submissions also. | | | | consideration to the public that you are trying to reach |
| Case Studies | | | | (media, customers, partners) and incorporates a proper |
| Have an amazing customer story or a unique problem | | | | mix of different PR activities. |