Protect Your Domain Name and Reputation

CYBERSQUATTING - The Problemboth versions.
Cybersquatting, or registering a domain name in badDOMAIN EXPIRY- The Problem
faith (usually a variation or mis-spelling of your domainUK domains are bought for two year periods whereas
name) an cause untold damage to a company and isother TLDs can be registered for varying numbers of
a major problem on the Internet, where registering ayears. If you have multiple domains, all likely to expire at
domain is a quick and automated process. Legaldifferent times, it is easy to forget one, only to find it
recourse is costly and time-consuming and not alwayshas been registered by a cybersquatter.
effective. Cybersquatting can occur in various guises:DOMAIN EXPIRY- The Solution
1. Competitors - Any potential customer of yours1. Ensure that the company you bought your domain
getting your domain name wrong ends up as anames through has your most current e-mail address,
customer of theirs!so they can contact you.
2. Unhappy customers and (ex-) employees - All their2. Register your domains for as long a period as
complaints about you get posted, whether they arepossible to minimise the chances of unwanted expiry.
justified or not.A welcome side effect of this is that Google may
3. Opportunists - They set up pages that redirect you,rank you higher than if you registered your domain for
or affiliate pages, often linked to pornography, in ordera shorter period of time.
to make money or to spread viruses. Other3. Use a facility such as to check when your domains
opportunists may try and sell these similar domainsexpire, and make a diary note or setup an automated
back to you at vastly inflated prices.reminder.
CYBERSQUATTING - The SolutionAVOIDING OTHER PROBLEMS
Registering multiple domain names can be expensive1. Always ensure that your domain names are
but many registrars allow a discount when buying 10registered in your name if you use a third party to
domain names or more. When you have thesemake the registrations on your behalf.
registered, ensure they all point to your existing2. Use an e-mail address for registration purposes that
website.is separate from your domain name, and is not a free
1. Register as many TLD (top level domain) variationsaddress likely to expire e.g. hotmail or yahoo. If your
as possible e.g. .com, .net. .co.uk etc...e-mail address expires, someone else can register it
2. Register mis-spellings of your domain nameand then take over your domain registration.
3. If your domain is hyphenated, register the3. If you receive correspondence asking you to
non-hyphenated version too.confirm, transfer or renew your domain, for whatever
3. If your domain could be plural or singular, registerreason, check it with your registrar first.