| letext"> | | | | The reason that many people view PR in a skewed |
| While most people have heard the term | | | | fashion has to do with the issue of honesty. There is |
| âpublic relationsâ, they might be a bit | | | | an idea that PR is, too often, used to create an |
| hard pressed to actually layout what it means. PR, as | | | | impression that is not true and to cover up or minimize |
| public relations is often called, sometimes has an | | | | failures. This is not the true definition or purpose of PR. |
| undeserved unfavorable connation. | | | | All human organizations have goals and, for the most |
| PR is the management of the outside communication | | | | part these goals are noble ones. Even in the business |
| of an organization to create the most favorable | | | | world, where profit might be the main goal, an |
| impression. It deals with perception. This means that it | | | | organizationâs mission statement would aim |
| seeks to stress the strong points of the organization, | | | | toward providing the customer with the highest quality |
| but it also means that it seeks to explain the weak | | | | product and the best customer service. |
| points also. | | | | |