| "> | | | | ⢠Introduce a new product or service, and |
| Public Relations (PR) and Press Releases are the | | | | market a business |
| popular buzzword in marketing and advertising and | | | | ⢠Promote a favorite cause or issue |
| essential for the survival and growth of a company. | | | | ⢠Business awareness. |
| However, many companies many not fully understand | | | | One of the main goals of a public relations department |
| the importance, significance, or main objectives of | | | | is to enhance and/or protect a companyâs |
| public relations and press releases. The objectives of | | | | reputation. Companies want to make sure their |
| public relations and press releases are as followed: | | | | reputation is displayed in a positive light at all times. |
| ⢠Establish a companyâs credibility | | | | Companies do not want a negative issue to potentially |
| ⢠Maintain or repair a companyâs | | | | tarnish their image. |
| reputation | | | | |