| Public relations for fast food franchises and eating | | | | service can go along way in that regard. But, what |
| establishments of this type are so vitally important to | | | | else can a fast food restaurant do to promote public |
| on-going sales and those fast food restaurants, which | | | | relations? |
| concentrate on a positive community goodwill image, | | | | Consider if you will the Ronald McDonald House and |
| do best over time. | | | | how that has helped so much for families who have |
| This means that strong public relations program is | | | | children that have had their lives cut short. You can |
| needed at the Franchisor level as well as at the store | | | | thank Ray Kroc, the founder of McDonalds for that. |
| level in their individual market areas. What can a fast | | | | This of course is done on a national level and they |
| food franchise outlet do in the community to promote | | | | have many Ronald McDonald Houses around the |
| public relations and goodwill? | | | | World. But did you know that there are so many |
| Well there are many things that they can do including | | | | wonderful things that can be done locally and when |
| joining service clubs and the Chamber of Commerce. | | | | fast food outlets do such things, people will stand up |
| Many fast food restaurants will have low-cost catering | | | | and take notice and you are well on your way to an |
| or provide free beverages to soccer teams during | | | | excellent public relations program. |
| halftime. It is amazing how a little bit of customer | | | | |