| If you are planning a WiMax project in your Township, | | | | rather robust marketing and a good solid public |
| City, County or Rural Area then there are some things | | | | relations program is not a bad idea either. How can |
| you need to understand about consumer buy-in and | | | | you promote strong public relations with WiMax |
| about the politics of the communication industry. | | | | projects? |
| You see, many people stand to lose quite a bit if you | | | | Well I recommend you talk about the digital divide and |
| set up a City-Wide WiMax system and you might find | | | | the streamlining of systems for education and way |
| the whole project in court. Of course a city | | | | young and old will all have access now. No matter if |
| government or such agency may be able to make | | | | they are rich or poor they can surf the net from |
| laws okaying such a large project and clearing much | | | | anywhere in the area without a slow phone line, fiber |
| of the legal debris and costs. | | | | optics on the last mile or cable. |
| Yet, also consider the need for citizen support and | | | | WiMax means freedom, equality and most of all no |
| consumer buy-in because without it your project will | | | | digital divide and that is the way you need to play it in |
| have a tough row to hoe indeed. This means it makes | | | | the media to get the support of the whole town. |
| sense to develop a little community goodwill and some | | | | Please consider all this in 2006. |