| Public relations for a winning sports team might sound | | | | is not necessarily the case. And when you are out |
| easy but actually it is not that easy. The reason is | | | | winning the paparazzi is out to get you and they get a |
| because when you are winning everyone is trying to | | | | lot of money for those photos when you make a |
| knock you down and as your players become more | | | | mistake too. |
| successful and popular, the media looks at them with | | | | How can a public relations team come up with a public |
| more scrutiny and if something minor happens the | | | | relations strategy which takes all this into consideration |
| media can blow it out of proportion. | | | | and still develop community goodwill in the middle of |
| If your team is losing and one of your players gets a | | | | crisis management? Is not easy but with the right team |
| drunk driving ticket then no one seems to notice, but | | | | behind the scenes it is possible. |
| when your team has been winning all season even if | | | | Public relations for a winning sports team when done |
| an assistant coach gets a DUI it could become big | | | | correctly can fill up the stands and when done |
| news and hurt the image of the team. | | | | incorrectly it really does not matter to the public if you |
| Some people say that all in news is good news. But | | | | are winning or losing because the media has got you |
| when you are running a professional sports team that | | | | by the balls. Please consider all this in 2006. |