| Public relations at the local level is not that difficult. | | | | the local newspapers and found the names of the |
| What it means is getting your name in the local | | | | reporters to send the press release to. Most of the |
| newspapers. Pretty soon, you will develop name | | | | time, the press release had to be emailed. They |
| recognition and visibility. Here is an example: Joan and | | | | included a Media Contact, in case the reporter had any |
| Rachel started a singles club and wanted to get out | | | | questions. |
| the word. They planned an event at a local restaurant | | | | The event was picked up by four newspapers in the |
| and sent out invitation to 200 people they knew who | | | | area. Many people called for information and attended |
| were divorced or widowed. Next, they prepared a | | | | the event. Many of the callers wanted directions to the |
| press release with basic information, including: | | | | place, so have that handy by the phone. |
| - Who was hosting the event, meaning the name of | | | | Public relations was the foundation on which Joan and |
| the organization and a tag line describing the group. | | | | Rachel built their business. |
| - When the event will be held. | | | | The next step was getting involved in other community |
| - Where it would be held and the address and town. | | | | organizations, such as the Chamber of Commerce. By |
| - What refreshments would be served and what | | | | attending meetings and giving out their business cards, |
| would happen at the event. | | | | they became well known. Within a year, the women |
| - Cost of the event. Reminder to bring friends. | | | | had grown their mailing list to 2000 names. |
| - Contact names and phone numbers; email addresses | | | | PR and marketing pays off for any type of business |
| for further information. Joan and Rachel looked at all | | | | and you can do it yourself. |