| What makes public relations so fascinating are the | | | | As stated earlier, that's what makes PR such an |
| unexpected successes. Once you get the story out | | | | intriguing and successful way to market. By positioning |
| there, via a media relations campaign, a press | | | | yourself as a news story you strategically place |
| conference, or PR events, you never know who is | | | | yourself as an expert in the media. Investors, clients, |
| going to see, hear or read it. It can result in totally | | | | and those that could offer you opportunities you |
| surprising and unanticipated results. There are | | | | haven't even considered are going to be watching, |
| countless stories of business owners and | | | | reading and following your media coverage. You want |
| entrepreneurs who ended up gaining unexpected | | | | to begin and launch your PR plan and campaign with |
| rewards from their media relations campaigns. | | | | specific strategies in mind. |
| For example, one author was getting ready to self | | | | They vary from person to person and from company |
| publish a book, but pre- publishing media exposure | | | | to company. For some the primary objective is to land |
| helped her catch the eye of a major publisher. A deal | | | | more clients, for others to raise capital, others want to |
| was struck and the book was published by a major | | | | establish a stronger profile locally and nationally. It's |
| company. Another entrepreneur appeared on a | | | | important that you know your objectives before |
| national morning show and was so well received that | | | | framing and launching your campaign. You need to |
| they invited her to appear on the show in a | | | | decide whether press conferences or PR events right |
| semi-regular slot. Another was offered a new | | | | for your particular campaign? The intriguing part is |
| business venture after being featured on a national talk | | | | while you're reaching your target market and |
| show. These were all great opportunities that came | | | | promotional goals via public relations that press |
| about because of public relations and media exposure, | | | | coverage can also lead to other money making |
| but they were not the primary objectives of the | | | | ventures and career opportunities. |
| campaigns. | | | | |