Publicist Offers Quick Tips to Job - Seeking Journalists Caught in a Lay - Off Frenzy

The employment outlook for the nation's newspapersresources that may be useful as The Journalism Jobs
is becoming bleaker every day. Well respected iconsweb site allows you to search for journalism and public
like the Chicago Tribune and Los Angeles Timesrelations jobs across the is dedicated to providing
owners have filed for bankruptcy, Gannett hasglobal PR professionals with strategic career
undergone massive layoffs, and newspapers continueresources and industry information.
to lose ground in competing for advertising withA web site devoted to freelance designers, illustrators,
television and especially the internet.writers, editors, and photographers. A great way to
In discussions with my many media contacts, I advisepick up freelance writing jobs.
them to be prepared for the worst and to beEditor & Publisher The latest job listings from
proactive while still working. If a reporter, writer orEditor & Publisher magazine.
editor does end up getting laid off one of the mostNewslink.org This site features a searchable list of all
important assets they will want to use in finding a newmedia outlets from newspapers and magazines to
job is their PR contacts. Yes, that's right; the sameradio and TV all on a city by city or news affiliation
people who send you press releases may be able tobasis.
assist you in finding new work or a freelance gig.Mediabistro This is one of my favorite sites. It keeps
The publicists you deal with on a regular basis may betabs on everything going on in the media world. It has
in the best position to help you, and will want to helpjob opportunities in magazines, television, radio,
you. As for new jobs, I don't have to tell you journalismnewspapers, book publishing, online media, advertising,
jobs are scarce so don't rule out coming over to thePR, and graphic design. I read it every day.
"dark side" by becoming a publicist either... it's not allHARO A free service for journalists looking for
that bad! Keep an open mind for some free lanceexperts. Similar to ProfNet. I suggest you monitor the
work, or even a career change to marketing,3+ time a day feeds to see what is going on in the
corporate communications or web content. In any jobworld and you may spot an opportunity. I devour each
search, networking is probably the most importantof those emails myself.
activity you can do.RTNDA rtnda.org The Radio-Television News
Since the corporate office won't always telegraphDirectors Association posts jobs for TV and radio
pending layoff plans, one of the first things I would do isfolks and offers a wealth of resources for job
to be prepared for that possibility by gathering all myseekers. Searching for jobs is free.
contact phone numbers, email addresses, and mailingIn today's job market it's critical for job seekers to use
addresses and save them to a disc or memory stickthe internet as part of their overall strategy. Make a list
and take it home. If that's not possible send them out inof career boards and visit them daily to do job
an email to yourself at another address. Why be sosearches. Better yet, sign up for daily email alerts. Go
paranoid? I've heard of cases where the bossto the websites of the companies you want to work
announces the layoff, reporters are told to hand overfor and find their job postings page. You can also track
their blackberries and cell phones on the spot and thenthe companies you want to pursue by signing up for
they're locked out of the computer system with noGoogle Alerts on certain topics you want to follow or
time to get that info.for the names of companies you'd like to keep tabs on
Then if that pink slip comes, you'll have the info andas well.
you'll be able to reach each and every contact. LetThere are also several general job banks that you can
them know you are searching for a new job anduse to find public relations positions when conducting
share information about the job you are seeking. If youelectronic searches. You may be aware of many of
are emailing them send an updated resume. Don't bethem but some of the best are monster.com,
bashful to ask for help and to tell them you've beenflipdog.com, America's Job Bank at ajb.org and you
fired, laid off or whatever. Don't keep it a secret.can find salary and job demand information for public
There's no shame in losing a job these days especiallyrelations and other fields by using the Michigan
under the crazy economic situation we're in now.Occupational Info System (MOIS) at mois.org. Two
After the bad news is announced make sure you oradditional sites directed to communications related jobs
your former boss puts an auto responder on yourare and Although the internet will be critical to your job
email so if and when people email you there's ansearch, don't fall into the trap of staying home and
automatic reply stating you're not there and so and soexpecting the job to come to you by email. You still
is replacing you or whatever and that you can behave to hit the streets and meet with people you
reached for personal matters at this number or emailknow, and people who know people who know
address.people who are hiring. In the end, it is networking and
Because I deal with media persons all the time, I oftenpersonal contacts that will land you a job.
deal with reporters, editors, writers and photographersA media person's job search is, in reality, a public
who lose their jobs. Often the media outlet keeps therelations and marketing campaign. Use all the writing
email address alive for months and someone elseand creative skills you have to write a pitch and job
answers the email. Some media outlets even keep themarketing letter. You have written many articles to
reporter's phone mail going and someone else checksconvince readers to share your opinion or to take
it periodically. Not all layoffs are done in the bright lightaction. Use those same skills to convince someone to
of the day and as a result we publicists don't alwayshire you. Just consider it the biggest pitch letter you'll
hear about it right away.ever write.
Over the years I've compiled some resources toAs a publicist I've seen first hand the problems facing
assist those in our business that I am happy to providethis industry and I understand that it is very tough for
to you now. It's the least I can do:professionals in the media to keep their jobs and to
PR Newswire It's a great resource and the local officefind new jobs when necessary. But there is hope,
may know of a local company or PR firm looking forespecially when you use the skills you have to get
employees. The number is: 800- 697-9712 PRSA -what you need the most - that next job! And when
Public Relations Society of America prsa.org Theyyou get that new job, drop me a line.
have a "Job Center" section that allows you to postOne more thing. Not to be a smart aleck but the
your resume.newspaper business is thriving in one part of the world
Society of Professional Journalists spj.org/jobbank.aspand some Americans are getting hired. Where? India.
Check out their Job Bank for members only. It may beGo figure.
worth the annual dues. There are some free