| ext">It’s one thing to hear people say that you | | | | defensive. For example, Microsoft is constantly running |
| need quality reputation management, it’s another | | | | into headaches because if its software (namely |
| thing to see how reputation management can serious | | | | Windows) and has to respond to numerous negative |
| affect one’s business or even personal life. | | | | reviews. Reputation management in that instance is |
| Here are some examples: | | | | difficult because it’s easier to create positive |
| Blendtec, the marketing arm of a blender company, is | | | | messaging than it is to try and erase negative |
| famous for its countless will it blend videos that | | | | comments. |
| they post on Youtube. Those Youtube videos are | | | | Tools |
| shared by millions of people across the Internet, which | | | | If you’re trying to repair or simply enhance your |
| of course helps to sell blenders. | | | | online reputation, here are some reputation |
| Adobe, the company that makes graphic design | | | | management tools you can use. |
| programs such as Illustrator and Photoshop, maintains | | | | — This links all your networks together and |
| a list of interesting company related Websites and | | | | verifies your identity so people know it’s your |
| conversations on the social bookmaring site | | | | profile. |
| Delicious. | | | | — Sign up for a free account and use as |
| Best Western, the global hotel chain, sponsors a blog | | | | OpenID, this is a great blog tool numerous people are |
| On the Go with Amy where the author travels | | | | using. |
| the country writing about her experiences. This gives | | | | — If you sign-up, you can invite your customers |
| the reader a one-on-one interaction with a person, | | | | to write reviews about you, your work and your |
| rather than with a large corporation. | | | | company. |
| Cadence, a high technology company which describes | | | | Monitor This — This tool allows you to monitor |
| itself as the world’s leading electronic design | | | | and track keywords over multiple search engines so |
| automation corporation, launched its Website that now | | | | you can see what people are tracking and searching. |
| prominently promotes the company’s | | | | Monitor Yourself |
| community. | | | | There are also various monitoring tools for you to see |
| Cisco, one of the world’s leading hardware and | | | | what’s in the news about you, including: Google |
| software makers, hosts 12 blogs addressing a variety | | | | News Alerts, Yahoo News RSS Feed, BackTweets, |
| of audiences for their global business. | | | | Google Blog Search and more that are all free. With |
| In fact, there are countless examples of companies | | | | so many reputation management tools at your fingers, |
| such as Dell, Ford, HSBC bank, GM, H&R Block and | | | | there’s no reason you shouldn’t know |
| other Fortune 500 companies using blogs and other | | | | exactly what’s being said about you on the |
| social networking tools (Twitter, Youtube, Stumbleupon, | | | | Web. They’re free, easy to use and provide |
| Digg) to enhance their reputation on the Internet. | | | | excellent reputation management with minimal |
| Reputation management is always better when | | | | investment. |
| you’re offense than when you’re on the | | | | |