| Reputation management is not used to delete or | | | | It used to be that professionals were employed and |
| control the vast comments or statements that can be | | | | trained to study companies, products, and brands in |
| made about a business or a person. Instead, they use | | | | order to make respectable and truthful comments for |
| Internet resources to locate the unwanted remarks | | | | others to go for a first impression. Today, however, |
| and make them meaningless and unnoticeable to the | | | | business are making reputation services part of their |
| general online public. | | | | budget if they find they are having a problem online or |
| The reputation advisors are trained with strategies to | | | | simple to monitor potential problems. |
| focus the false or unwanted first page search results | | | | These advisors are also called search engine |
| and make them unnoticeable. They seek to replace | | | | optimizers or SEO. Blogs, Facebook accounts, |
| false and harmful results with accurate and more | | | | websites, any type of social media or business profiling |
| professional search results. They do not delete the | | | | can be the first search results that are posted in |
| bad results; rather they work with particular strategies | | | | response to a companies keywords. SEO's outrank |
| to make them unobtrusive. | | | | these results with new, fresh and more accurate |
| In today's web based society people tend to make | | | | results. Because the online opinions are easily made in |
| judgments on the articles or opinions they read in the | | | | the first place the same techniques to defame a |
| first few search results they find on a subject. The | | | | business or name can be used to override them. |
| problem is that many customers look to Internet results | | | | Social media is a popular source of learning about |
| to get their first impressions about a company, product, | | | | companies and the products and services they |
| brand, and sometimes a person. Unfortunately, anyone | | | | provide. However, the wise companies that are not |
| could have made these remarks and many in the | | | | only surviving but are thriving due to these Internet |
| general public will take it as truth. This can make it very | | | | sources are those who have learned how to use |
| difficult for businesses to increase sales and grow in | | | | them to their advantage. |
| the market. | | | | |