| There are three types of reputation management | | | | U.S as well as U.K. It is estimated to grow by leaps |
| available today. They are online reputation | | | | and bounds by the end of 2009. As of today it stands |
| management, business reputation management and | | | | at an estimated amount of 60 million pounds in U.K. and |
| personal reputation management. When a business is | | | | twice that in U.S. |
| doing well or it has to do well, besides many other | | | | Advantages of Identity management |
| things, reputation matters a lot. Hence recently | | | | Reputation management helps a seller to get |
| reputation management has come into being and | | | | feedback from his customers about their satisfaction |
| many onsite companies are opting for it. Whether it is | | | | with the product. That helps him to improve the |
| an individual offering service online or a company | | | | product and sales as well. It also helps to gain |
| reputation matters a lot when customers are involved. | | | | knowledge about competitor's products and services. |
| After all you wish to deal with genuine people and not | | | | This is good PR (public relations) practice also. Not only |
| frauds. | | | | do you engage in direct contact with the buyer you |
| Online reputation management also known as ORM | | | | also get to directly reach your target audience. |
| has been brought into focus by professional conscious | | | | This is very good for marketing products/ services. |
| people who wish to authenticate their services online. | | | | Marketing expenses considerably reduce. It also |
| For example, ebay is one of the first web based | | | | reduces internal costs by employing services which |
| company that brought in ORM. This enabled online | | | | save time and effort, as well as money. |
| buyers to check the credentials of the sellers and | | | | Google wishes to give only authenticated and latest |
| what their customer satisfaction rating was. | | | | news to its online readers. If there is any bad publicity |
| Accordingly buyers had the choice of whether to deal | | | | about you or your company, a reputation company |
| with this seller or otherwise. Nowadays many social | | | | can push it back and project you as a favored |
| networking sites and businesses are opting for online | | | | individual or company. All this is done with utmost |
| identity management. The rating given out helps buyers | | | | confidentiality. |
| to appreciate the expertise of a seller. These ratings | | | | If you are planning to buy or sell a business, reputation |
| are based on certain authenticated information besides | | | | management will help you a great deal. When the |
| just their name and Email address. | | | | buyer Google's your or company's name it'll give out |
| Many a times there are fraudsters and imposters that | | | | fresh and latest details about you or your company, |
| sabotage the online marketing system. This will push | | | | rather than a municipal website showing your name for |
| buyers away from the internet. Hence online identity | | | | a speed ticket. So, get a reputation company to build |
| management has been started by three major | | | | your name and before you know you may even sell |
| companies that offer verification services to rate as | | | | your company for a hundred million dollar, thanks to |
| well as promote services. ORM is a huge market in | | | | reputation management. |