| The Internet has made it easy for anyone to make a | | | | give them a feeling and a reason to do so. They need |
| negative comment that could hurt a company or an | | | | to know that it is important for the progress and |
| individual. However, the Internet has also provided the | | | | sustainability of the business. |
| means for companies and individuals to connect with | | | | He said, "The key is to make them feel like a valuable |
| their customer and potential customers in a positive | | | | part of your brand and that their help will make your |
| and productive way. Reputation Management | | | | company better, which ensures they benefit, and |
| strategies are also focused on helping businesses to | | | | rewards them with the satisfaction that they did their |
| build a solid positive online reputation. | | | | part." |
| Andy Beal, one of the leading reputation management | | | | These are some of the top strategies against make a |
| experts in the world gave some valuable information in | | | | solid reputation on the Internet apart from possible |
| an article by Matt McGee entitled "Why Reputation | | | | negative information. Businesses have to take an |
| Management Matters for Small Businesses". When | | | | active roll in securing an accurate, positive and upbeat |
| asked about how businesses could work to improve | | | | relationship with the online community. Unfortunately it is |
| their online reputation he gave a few comments on the | | | | easier to get a negative customer to post a comment |
| subject. | | | | that it is to get a satisfied customer to do so. That is |
| He said, "You need to make it easy for your "raving | | | | where reputation management companies help to |
| fans" to post a positive review. You also need to | | | | bridge the gap. |
| figure out how to make them "want" to do so, without | | | | There are many opportunities available to companies |
| a financial incentive--which ensures their review is not | | | | with the rising popularity of social media. These |
| a paid shill. The best way is to let them know that they | | | | opportunities take an understanding of the audience |
| play a huge role in the success of the company. Do | | | | and a professional approach to the online community. It |
| they think you have the best lattes in town? With their | | | | is good to listen to the comments of customers |
| support at Yelp.com, they're ensuring that you stay in | | | | because every now and than their complaints may be |
| business and they always get their beloved lattes. | | | | reasonable and may provide an opportunity to make a |
| He went on to say that the important part of | | | | business better. |
| compelling good customers to make comments is to | | | | |