| t important problem currently occurring on the Internet | | | | companies come into play. |
| that no one is talking about is online libel. This occurs all | | | | Reputation management companies help to protect |
| over the Internet, but it is most easily found, and most | | | | individuals and businesses from the anarchic |
| damaging, in the results of search engine queries about | | | | atmosphere of the Internet. ReputationHawk is one of |
| particular individuals or businesses. Search engines | | | | the foremost reputation management companies in |
| have formulas, called algorithms, which determine | | | | existence. It was founded by Chris Martin, an Internet |
| which links appear in the top results. These algorithms, | | | | marketing guru who first got involved in the industry in |
| though, are subject to pressures by Internet | | | | 1996. He leads a skilled team of writers, data entry |
| users--they place high importance on websites which | | | | professionals, and Internet marketing professionals who |
| are older, more highly trafficked, and linked to the most. | | | | are able to produce results for virtually any client. They |
| The algorithms sometimes place undue importance on | | | | have achieved a reputation, ironically, for getting things |
| websites which distribute and promulgate lies or | | | | done. Given some time and effort, virtually any |
| distortions--and this is where reputation management | | | | problem can be handled. |