| Reverse search engine optimization...what? Is that | | | | So the goal behind reverse search engine optimization |
| even a real thing, or just some sort of search engine | | | | is to push a negative review like that off of the first |
| marketing they practice on Bizarro World? | | | | page, and possibly into the fourth or fifth page. |
| Regular SEO means practicing positive online | | | | So what are some reverse search engine optimization |
| reputation management and making sure your website | | | | techniques? What can you ETHICALLY do to make |
| reaches the top of the search engine rankings. But | | | | sure your bad press or your competitor's results are |
| reverse SEO means doing the opposite, and pushing | | | | being pushed farther down the search page? |
| negative press and negative reviews further down the | | | | The biggest weapon in our reverse search engine |
| search results. | | | | optimization arsenal: start blogging. Search engines love |
| Use Reverse SEO when your name or brand has | | | | blogs, because they provide fresh content. And the |
| been defamed in the online world, and that negative | | | | more fresh content you have, the higher you place in |
| review is showing up at the top of the Google search | | | | the search engine results. Publish a new blog post at |
| results. Reverse SEO pushes the negative pages | | | | least two or three times a week (10 times a month). |
| down in the ranking, but doesn't necessarily put your | | | | Another reverse search engine optimization technique |
| page at the top. | | | | is to write press releases filled with your search engine |
| We have a friend who once had a very unpleasant | | | | marketing terms. If you sell roses in Chicago, write |
| experience with his personal bank, and blogged about | | | | press releases about roses in Chicago. It helps search |
| the experience. For months afterward, if you were to | | | | engines find your content useful, which boosts you up |
| Google the name of that bank — and it was a | | | | in the rankings, and pushes the other websites down. |
| small one, so it's not like you were spoiled for choices | | | | Leaving comments on other websites is another |
| — his post was the #1 result. Even now, it still | | | | effective reverse search engine optimization practice. |
| appears in the top ten. But if the bank were to practice | | | | By leaving comments on other blogs, discussion |
| a little reverse search engine optimization, they could | | | | forums, and social networks with links that point to |
| have that problem solved in no time. | | | | your blog posts, you tell the search engines your blog |
| What about when customers are Googling your name | | | | is important. If you find a blog about removing thorns |
| or products, but your competitor's name is showing up | | | | from roses, leave useful comments like "I wrote about |
| at the top? While you have to admire the other guy's | | | | five ways to safely remove thorns on my own blog," |
| online reputation management, it can be aggravating | | | | and then link it to your blog. |
| when you're selling roses, but your competition's tulips | | | | Finally, joining social networks is another great reverse |
| keep popping up instead. While you can hope and pray | | | | search engine optimization method. Believe it or not, |
| that the other guy goes out of business soon, you're | | | | search engines will even post results from Facebook, |
| better off trying a little reverse search engine | | | | MySpace, and YouTube in their search results. So |
| optimization instead. It's cost effective, easier, and | | | | don't forget to include valuable content (including |
| doesn't cost other people their livelihoods. | | | | keywords) on these other sites, which will then start |
| Search engine marketing experts tell us that most | | | | appearing on the top search pages. |
| people don't visit the second or third pages of results. | | | | |