| Reverse SEO has become one of the most effective | | | | As inbound links increase to these pages, they |
| strategies for pushing down bad publicity within the | | | | become harder to remove. This is the reason it is |
| search engines' organic listings. It is an online reputation | | | | important to launch a reverse SEO campaign as soon |
| management tool of SEO consultants who manage | | | | as bad press emerges, if not beforehand. By |
| public relations online. Too often, companies become | | | | suppressing negative pages quickly, you can prevent |
| targets for online negative press. Unhappy consumers | | | | them from gaining traction. Cut off from a supply of |
| start blogs to take businesses to task for grievances | | | | links, they will eventually submerge into the depths of |
| suffered, real or imagined. Dishonest competitors will | | | | the search engines' listings. |
| often go to great lengths to distribute fraudulent | | | | The Basic Strategy of Reverse SEO |
| reports online. Still others post untruthful reports about | | | | In the same way that a search engine optimization |
| companies to simply cause mischief. The issue is that | | | | project requires a refined approach, a reverse SEO |
| these blogs, pages, and reports can start ranking well | | | | campaign should also follow a rigid formula. The basic |
| in search engines including Google and Yahoo. | | | | strategy relies upon a network of authoritative sites to |
| Reverse SEO can be used to suppress negative | | | | control the first page of organic listings for your |
| publicity that targets your company in the organic | | | | company's name. That includes article and press |
| listings. By pushing bad press onto the second, third, | | | | release syndication, capturing keyword-rich |
| and fourth pages of Google, those pages will be | | | | sub-domains on authoritative blog sites, and carefully |
| prevented from gaining traction or attention. In this | | | | using social networking properties. There are also a |
| article, we will explain the potentially devastating | | | | number of formidable online tools that can be used to |
| effects of negative press and how reverse SEO can | | | | further support your reverse SEO efforts. |
| help you manage your company's public relations | | | | By leveraging the ranking ability of these authoritative |
| online. We'll also describe what you can expect when | | | | sites for your company's name, you can control the |
| you work with an experienced SEO consulting service. | | | | first page of organic listings. That pushes negative |
| Why Reverse SEO Tactics Are Used | | | | press downward beyond your customers' field of |
| The reason to use reverse SEO is based upon | | | | view. |
| current societal trends. Many of your customers are | | | | The Positive Effects of Reverse SEO Require Time |
| likely to research your company on Google, Yahoo, or | | | | It's worth emphasizing that a reverse SEO campaign |
| Bing before purchasing a product or service from you. | | | | takes time to gain momentum. Even though you will be |
| When they find reviews, they tend to believe them. | | | | leveraging authoritative sites that rank more quickly |
| Unfortunately, there are few barriers that prevent | | | | than other properties, controlling the first page of |
| people from posting negative reports online about your | | | | Google is not an overnight process. However, once |
| business. | | | | these sites climb to the top positions, they are very |
| For example, a disgruntled employee can start an | | | | difficult to remove. Their ranking ability does not |
| anonymous blog vilifying your company. An unsatisfied | | | | guarantee immediate results, but results tend to be |
| customer can post a less-than-honest story about | | | | sustainable. That means future attempts to attack |
| your business on Your competitors can do the same. | | | | your company with negative publicity will be forced to |
| The reputations of more than a few companies have | | | | climb a much higher wall to do so. In effect, your |
| been decimated in this way. | | | | business will be insulated. |
| When prospective customers find these pages on the | | | | Working With a Reverse SEO Consulting Service |
| search engines, they give them unwarranted credibility. | | | | The full-service SEO agency with whom your |
| Reverse SEO minimizes the damage. Studies have | | | | company works will already have a honed strategy |
| shown that the vast majority of searchers never | | | | for deploying a reverse SEO campaign. They will |
| venture onto the second page of listings. Of those | | | | maintain a list of authoritative sites that are groomed |
| who do, a small fraction progress to the third page. By | | | | for your circumstances. They'll research your website's |
| pushing negative publicity off the first page of Google's | | | | position in the search engines as well as the positions |
| listings, a reverse SEO strategy removes them from | | | | of any negative press that currently populates the |
| sight. | | | | organic listings. Rather than pursuing reverse SEO |
| Reverse Search Engine Optimization Curbs Negative | | | | methods that are unethical and thus, have only |
| Publicity | | | | short-term results, they will use principled tactics that |
| Negative publicity, if left unchecked, gains momentum in | | | | prevent bad publicity from gaining traction in the future. |
| the search engines. Highly-ranked pages attract links. | | | | |