| Reverse SEO has become critical for all types of | | | | publicity. It helps you to smother the flames before |
| organizations. It has never been easier for your | | | | they grow out of control. |
| customers, competitors, and employees to publish | | | | Reverse SEO: The Preemptive Strike |
| items online that can have a damaging impact upon | | | | Most companies launch a reverse SEO campaign |
| your business. If those items gain exposure in Google, | | | | after bad publicity has already crept toward the top of |
| Yahoo!, and other major search engines, their effects | | | | Google's organic listings. That is a reactive approach. |
| can last for years. Regardless of whether you | | | | The problem is that high-ranking pages with negative |
| operate a small firm with less than ten employees or a | | | | press tend to generate inbound links. Those links |
| multi-billion dollar company, bad publicity can decimate | | | | further strengthen the pages' positions. As a result, |
| your business. | | | | they become more difficult to suppress. |
| This article will introduce you to the fundamentals of | | | | You can use reverse SEO as a preventative |
| reverse SEO. We'll explain how it works and the | | | | measure. By launching a campaign that controls the |
| advantages of using it. We'll also describe a seldom | | | | top organic positions, you can prevent negative |
| talked about strategy of leveraging reverse SEO as a | | | | publicity from gaining exposure in the first place. In |
| preventative approach to online reputation | | | | effect, you can insulate your company from the whims |
| management (ORM). You'll discover why many | | | | and machinations of frustrated customers, unhappy |
| companies are rushing to search engine optimization | | | | employees, and deceitful competitors. |
| specialists to enlist their help for damage control. If you | | | | Is Reverse SEO An Essential Cog Of Search Engine |
| are not currently using reverse SEO to limit the effects | | | | Marketing? |
| of bad publicity, your company may be vulnerable. | | | | Search engine marketing (SEM) increases your |
| How Reverse Search Engine Optimization Works | | | | company's exposure within your space. On its own, an |
| Google ranks pages based on several criteria. One of | | | | SEM campaign can deliver staggering results that |
| its organic algorithm's ranking parameters is a | | | | translate directly to your business's bottom line. |
| website's authority within its space. The more authority | | | | However, bad publicity can disrupt even the most |
| a site has, the easier it is for a page on that site to | | | | formidable of search engine marketing campaigns. |
| rank well and control its position. When an authoritative | | | | Reverse search engine optimization is a vital |
| page carries bad publicity about your company, it can | | | | component of any SEM effort. It protects the integrity |
| gain exposure to a wide audience. This is the problem | | | | of your search engine marketing campaign and |
| that reverse search engine optimization resolves. | | | | supports its growth. The same tools that can be used |
| Reverse SEO specialists have a number of tools at | | | | to control the top positions in Google and prevent |
| their disposal they can use to suppress bad publicity in | | | | negative press from gaining traction can seed inbound |
| the search engines. First, they'll analyze the authority of | | | | links to your website. This creates a well-rounded SEM |
| high-ranking pages that speak negatively of your | | | | campaign that is potent on multiple fronts. |
| business. Then, they'll formulate a strategy to push | | | | Damage Control And Online Reputation Management |
| those pages into the depths of the search engines' | | | | If your company enjoys exposure on the internet, |
| organic listings, limiting their visibility. | | | | whether from social networking sites, professional |
| Long-Term Advantages Of Reverse SEO | | | | online trade journals, or broad media, online reputation |
| A single unsatisfied customer can create havoc for | | | | management is important. The number of authoritative |
| your company by spreading deceptive stories of poor | | | | websites that your customers, employees, and |
| service or shoddy workmanship. Similarly, one resentful | | | | competitors can use to spread negative press about |
| employee can anonymously unfurl a string of | | | | your business is increasing. Making matters worse, |
| damaging diatribes. If such stories and diatribes are | | | | many journalists have become lax in sourcing their |
| merely told to another person, their effects are limited | | | | stories. ORM and reverse SEO can work seamlessly |
| and temporary. By contrast, if they are published online | | | | together to control the spread of bad publicity. |
| and gain exposure in Google, they can have disastrous | | | | Negative press does not need to be accurate in order |
| results for your business. | | | | to rank well in Google. And that makes reverse search |
| This type of negative press tends to gain a | | | | engine optimization more critical for your company |
| groundswell of momentum, regardless of its accuracy. | | | | than ever. Receive a free Reverse SEO evaluation |
| By suppressing these pages in the search engines, | | | | and begin taking control of your company's online |
| reverse SEO allows you to control the effects of bad | | | | reputation. |