| Reverse SEO is an online reputation management | | | | While the latter seeks to control the top positions for |
| (ORM) strategy. It protects your company from | | | | your most important key phrases, the former removes |
| negative publicity and rumors that can circulate quickly | | | | disparaging pages from those same positions. They |
| online. Left unattended, this bad press can find a | | | | work together to protect your reputation and improve |
| permanent home within the natural listings of the | | | | your visibility to your target market. |
| search engines. If it gains exposure, it can damage | | | | Taking A Proactive Approach To Reverse SEO |
| your reputation and brand. | | | | Reverse SEO is an effective strategy for suppressing |
| When people search for your name and see | | | | negative publicity about your company within the |
| disparaging remarks, it chips away at their confidence | | | | search results. However, once the bad press takes |
| in your company. The purpose of reverse SEO is to | | | | root, it begins to cement its position. As a result, it |
| limit the exposure of such negative publicity. If few | | | | become more difficult to remove. |
| people see the bad press, it will have little to no effect | | | | The reason this happens is due to age and inbound |
| on your company's success. | | | | links. The longer a page stays within the index, the |
| Below, you'll learn how reverse search engine | | | | more authority it receives from the search engine. |
| optimization prevents negative commentary from | | | | Meanwhile, the more exposure it receives, the more |
| gaining momentum in your market. We'll explain how | | | | inbound links it attracts. Those links further strengthen |
| the strategy dovetails with your search engine | | | | its position. Reverse SEO techniques can push |
| marketing campaign, yet takes a contrarian approach | | | | negative publicity from the first page of organic listings. |
| to generate results. We'll also describe the reasons | | | | But, it requires time and effort to knock entrenched |
| you should launch a reverse SEO program before bad | | | | pages from their perch. |
| press takes root. | | | | Consider taking a proactive approach to your online |
| Reverse SEO Prevents Negative Publicity From | | | | reputation management program. Launch a reverse |
| Gaining Momentum | | | | SEO campaign before bad press and rumors circulate. |
| Blogs, forums, and social networking sites have given | | | | That way, you can control the top positions for your |
| millions of people the ability to publish their thoughts on | | | | company's name and other critical keywords, and |
| a global stage. What's more, they can do so instantly | | | | prevent disparaging commentary from infiltrating the |
| and anonymously. Many companies have discovered | | | | listings. |
| that these community-based platforms can attract a | | | | Launching A Reverse SEO Campaign To Protect |
| groundswell of attention. If bad press gains momentum | | | | Your Reputation |
| on such sites, reverse SEO becomes the only | | | | Walmart, PayPal, Home Depot, Bank of America... |
| cost-effective way to control it in the search engines. | | | | these represent a small sample of companies that |
| The search engines have given social media and | | | | have been the target of negative press in the search |
| community sites a bump in ranking authority. These | | | | engines. While large businesses can often shrug the |
| sites tend to rank well in Google, Yahoo, and to a | | | | bad publicity off, smaller companies are far more |
| lesser extent, Bing. If your company becomes the | | | | vulnerable. If you have not already done so, take the |
| target of false rumors or negative publicity posted on | | | | time to launch a reverse SEO campaign that protects |
| these sites, the damage to your reputation can be | | | | your company's reputation. |
| substantial. | | | | It is easier than ever for embittered employees, |
| This is the reason a growing number of companies | | | | irritated customers, and deceitful competitors to post |
| are launching reverse search engine optimization | | | | bad press online about you and your business. If the |
| campaigns. Reverse Search Engine Optimization can | | | | sites on which they publish their thoughts gain traction |
| push the bad press off the first page of search listings. | | | | in Google, Yahoo, and Bing, it will become more difficult |
| Because few people explore past the first page, few | | | | to remove them. This is why it is important to protect |
| will see the negative publicity. | | | | yourself with a reverse SEO campaign before |
| How Reverse SEO Converges With Search Engine | | | | negative publicity can cause damage. |
| Marketing | | | | Unlike a PPC campaign that yields an immediate ROI, |
| Search engine marketing (SEM) positions your | | | | reverse SEO delivers lasting results and strengthens |
| business in front of your target audience. It plays a key | | | | with time. It is a key component in your online |
| role in gaining valuable exposure to those who are | | | | reputation management program. And given your |
| looking for you and your company. | | | | potential exposure, it is arguably one of the most |
| Reverse SEO complements your SEM campaign. | | | | valuable. |