| Before you get the answer for the above let us | | | | public relation firm is the Human resource department |
| understand what the Public relation means. It is a | | | | (formally known as the HR department) in your own |
| method and an art or science of establishing and | | | | company. Their main job is to provide the organization |
| promoting favorable relations with the public. That's | | | | with people who are productive and an asset to the |
| why it's called public relation. Therefore the main | | | | organization and maintain the relation between the |
| function of the this firm is to build relations between the | | | | organization and employee. The relation between the |
| organization and its public or people involved in order to | | | | employee and organization is maintained through |
| achieve the organizational goals. | | | | communication. Further they are involved in motivating |
| It also is the job of this firm to build a desirable image | | | | the employees and retain them in the organization by |
| of a person or a group seeking public attention. It's a | | | | initiating various incentives and bonuses form the |
| way of communicating that helps the person or group | | | | organization, in turn helping the organization have happy |
| to gain public understanding and acceptance. Its | | | | people who work for them and know they work for a |
| primary focus is to resolve or deal with any issues of | | | | good organization that cares for its employees need. |
| the person or group rather than the product or service | | | | Indirectly the HR department creates a good will for |
| of the person or group. | | | | the organization in the market through its employees. |
| The goal of this relation firm uses publicity to gain good | | | | In the present market as communication plays an |
| will rather than sales. It is a form of advertising the | | | | important role in the growth of an individual or |
| person or group to show that the organization goals | | | | organization (group) the public relation firms come into |
| are aimed to achieve the best for its public involved. | | | | play and are the vital requirement to build the relations. |
| Commonly used tools of public relations include news | | | | They use their communication skills and techniques to |
| releases, press conferences, speaking engagements, | | | | build and manage relations and keep an open dialogue |
| and community service programs. | | | | between an organization or individuals audiences those |
| The closest experience you would have had with | | | | who influence them. |