| The Indian education system in 21st century is a | | | | face to face converstation. Mass communication is a |
| basket full of professional courses and Media is one of | | | | discipline that tells us about the way information |
| those specialized courses popularly growing in India. | | | | interpreted by the audience and how do they take |
| The canvas of the mass communication course is | | | | political, social, economic and cultural view in their |
| larger enough to accommodate one's imgination into it. | | | | context. |
| Media is one of the most booming sectors which is | | | | Mass communication is often recognized as a |
| expected to reach USD 1.8 trillion by 2015 globally and | | | | backbone of our society. It is believed and said that it |
| Asian countries are expected to contribute greatly into | | | | would be hard to construct a modern society without |
| it. | | | | its active involvement. These days a number |
| The size of Indian media and entertainment industry in | | | | ofprivate and government institutes offering mass |
| 2006 was recorded approx Rs 43,700 crore. | | | | communication courses to the young aspirations and |
| According to a recent report given by FICCI, the | | | | help them to make their career in any of the media |
| industry is projected to grow at an annual rate of 19 | | | | fields like journalism, advertising, radio, public relations |
| per cent and cross the estimated size of Rs 83, 740 | | | | etc. Some of the renowned universities and colleges in |
| crore of industry by 2010. The faster growth and | | | | India that offer courses in Mass Communication are |
| wider scope in the industry is the reason behind | | | | Indian Instiute of Mass COmmunication, New Delhi, Delhi |
| growing immense popularity of mass communication | | | | University, Symbiosis Pune, Jamia Milia Islamia, New |
| courses in India. Students willing to make career in | | | | Delhi, Chitkara School of Mass Communication, |
| media or entertainment industry should look out to join | | | | Editworks School of Mass Communication, Noida, etc. |
| mass communication courses they are suitable for. | | | | Mass communication course opens much scope for a |
| The sector has truly stored immense potential in it. | | | | mass comm student who can make a bright career in |
| Mass communication is an area ofstudy that is | | | | any of the sectors such as advertising, films, |
| institutionalized in various names like communication | | | | newspapers, magazines, websites, TV channels, radio, |
| studies, communication science, communication arts, | | | | corporate communications, press information bureau, |
| media studies, speech communication, media ecology | | | | central information service or any other. Doing a |
| or mass communication at various universities of many | | | | course in mass communication requires a lot of skills |
| countries including India. This type of study deals with | | | | such as creativity, imagination, spontaniety, innovation |
| the process of communication that encompasses a | | | | and flexibility. Mass Media and Communication is a field |
| broad range of contexts ranging from newspapers, | | | | interesting to be in and to make successful career in. |
| journals, magazines, television or radio broadcasting to | | | | |