| Reputation acts as the most important factor in a | | | | company information on search engine, the websites |
| person's as well as an organization's life. From the | | | | with negative comments may come on the top of the |
| early inception of human civilization, no matter an | | | | ranking which would not only harm company's |
| individual or a company, building reputation is not at all | | | | reputation, but also have an effect on its stock and |
| an easy job. It takes time as well as effort. And when | | | | revenue. But, in the present times this problem has a |
| it comes to building reputation through the web | | | | solution as well. The name of the solution is Search |
| medium, there is no exception. In the present times, | | | | Engine Reputation Management, which is popularly |
| behind every successful business, web medium plays | | | | known as SERM. |
| a very important role. But, sometimes this innovative | | | | Search engine reputation management is the process |
| child of modern technology becomes bane rather than | | | | of protecting as well as uplifting the reputation of a |
| boon. | | | | website. Those websites, which have already been |
| To survive in the present cut-throat competitive | | | | containing negative information can not be deleted or |
| market, it has been observed that several companies | | | | removed, but can easily be outranked. This can be |
| adopt the Machiavellian ways to compete with their | | | | done through micro sites, posting press releases and |
| fellow companies. To do so, majority of them take the | | | | contents about the company and website. |
| help of online medium. Through this medium they try to | | | | Search engine reputation management is actually a |
| anti-publicize their competitor in several innovative | | | | process of brand management. Through this process |
| ways, among which the most frequently practiced | | | | brand image of a website as well as company is |
| strategy adopted is posting negative comments and | | | | maintained. So, if your website is facing a serious |
| previous scams about their competitors in different | | | | problem with malicious websites then without any |
| websites. After doing so, they promote those | | | | second thought consider the Search engine reputation |
| websites by bringing those in the search engine | | | | management services. |
| ranking. For doing so, if some visitor will search the | | | | |