| A line in the lyrics to the Cheers theme song says, | | | | marketplace in general. |
| "you want to go where everybody knows your | | | | I mentioned that competitors are in a race to rank |
| name..." The same can be said about business. The | | | | number one on Google. Simply put, the race is to be |
| rise and fall of a brand heavily depends on its good | | | | the most sought out company within your industry. |
| name. Today people hire individuals or companies to | | | | Companies now have allocated a certain portion of |
| protect their brand/business. Reputation management, | | | | their marketing budgets to include this popular process, |
| as it is professionally dubbed, has become a key | | | | search engine optimization or SEO. The art of SEO |
| component to the overall success of a good or | | | | pushes the company's presence throughout the |
| service. | | | | internet through all forms of social media, from online |
| Is your company name connected to your industry? | | | | articles, to press releases, blogs, daily posts and videos |
| Who knows about the type of service you offer? The | | | | highlighting their services. |
| world wide web now-a-days is a traffic jam with | | | | About three years ago a jewelry store began creating |
| thousands of competitors racing to rank number one | | | | a lot of buzz with a simple line, "he went to Jareds." |
| on Google. | | | | The galleria of jewelry trumpeted its own noise by |
| Where do you fall in this race? Do you care? | | | | launching a campaign pushing their store as the |
| Hopefully the answer to the latter question is yes. At | | | | jeweler of all jewelers. Now the jeweler has stores all |
| least if you plan to be in business long, you should be | | | | across the U.S. Generating a buzz about your brand or |
| concerned about how you're viewed on the internet | | | | product is crucial to competing in todays marketplace. |
| and determine how that translates into the | | | | |